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Through Adap,ve Human Behavioral Analysis Reinven,ng Interest Discovery Jonathan LeBlanc Twi$er: @jcleblanc Github: github.com/jcleblanc

2012 ConvergeSE: Reinventing Interest Discovery Through Adaptive Human Behavioral Analysis

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Page 1: 2012 ConvergeSE: Reinventing Interest Discovery Through Adaptive Human Behavioral Analysis

Through  Adap,ve  Human  Behavioral  Analysis  

Reinven,ng  Interest  Discovery  

Jonathan  LeBlanc  Twi$er:  @jcleblanc  

Github:  github.com/jcleblanc  

Page 2: 2012 ConvergeSE: Reinventing Interest Discovery Through Adaptive Human Behavioral Analysis

Technology  was  the  Solu,on  

Page 3: 2012 ConvergeSE: Reinventing Interest Discovery Through Adaptive Human Behavioral Analysis

The  Sociological  Backbone  of  Iden,ty  

Us  &  Them  The  Science  of  Iden=ty  By  David  Berreby  

Page 4: 2012 ConvergeSE: Reinventing Interest Discovery Through Adaptive Human Behavioral Analysis

What  a  person  knows  

What  a  person  knows  they  don’t  know  

What  a  person  doesn’t  know  they  don’t  know  

The  Different  States  of  Knowledge  

Page 5: 2012 ConvergeSE: Reinventing Interest Discovery Through Adaptive Human Behavioral Analysis

Iden=ty  and  discovery  are  NOT  a  technology  solu=on  

Technology  was  not  the  Solu,on  

Page 6: 2012 ConvergeSE: Reinventing Interest Discovery Through Adaptive Human Behavioral Analysis

It  was  Time  to  Prove  it  

Page 7: 2012 ConvergeSE: Reinventing Interest Discovery Through Adaptive Human Behavioral Analysis

Building  the  Iden,ty  Engine  

Page 8: 2012 ConvergeSE: Reinventing Interest Discovery Through Adaptive Human Behavioral Analysis

Building  Checkin  Categoriza,ons  

Shopping  

Technology  

Geeks  

Posters  

GiHs  

Page 9: 2012 ConvergeSE: Reinventing Interest Discovery Through Adaptive Human Behavioral Analysis

The  more  you  use  it,  the  more  accurate  it  becomes  

A  Learning  System  

Page 10: 2012 ConvergeSE: Reinventing Interest Discovery Through Adaptive Human Behavioral Analysis

Commonality  Overlap  

Page 11: 2012 ConvergeSE: Reinventing Interest Discovery Through Adaptive Human Behavioral Analysis

The  future  of  the  web  will  not  be  driven  by  technology.    It  will  be  driven  by  our  core  humanity.  

The  Future  

Page 12: 2012 ConvergeSE: Reinventing Interest Discovery Through Adaptive Human Behavioral Analysis

Thank  You!  

Jonathan  LeBlanc  Twi$er:  @jcleblanc  

Github:  github.com/jcleblanc