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2012 Consumer Electronics ShowKey Trends and Highlights
January 26, 2012
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45th Consumer Electronics Show
• January 10-13, 2012• Records set:– 153,000 attendees– 3,100 exhibitors– 1.85 million square feet
• Nearly 500 attendees from VivaKi
Key Trend:Universal Connectivity
The ability to access content on virtually any device.
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Universal Connectivity
• Three key components:– Devices that can talk to each other and provide a consistent, familiar consumer experience from one to another;
– A common operating system that works on multiple platforms; and
– Services that enable consumers to access content seamlessly as they move from one device to the next.
Highlights from the Floor
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Highlights from the Floor
• Four key areas– Converged Television– User Interface–Mobility– Future Connectivity
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Converged Television
• Core to the show– 3D still highly visible, but OEMs shifting to internet connectivity as primary focus
• Google TV 2.0 present across multiple manufacturers
• Ad capabilities and partnerships burgeoning
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Converged Television
LG 55-inch OLED Connected TV• Best of Show winner• 4MM thick screen• 50x contrast improvement
vs. today’s LEDs
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Converged Television
Samsung Smart Hub• Connected TV app
marketplace• Ad opportunities through
YuMe and Rovi
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User Interface
• Increasing emphasis on navigation as content options explode
• Addition of web-based on makes typical spatial navigation cumbersome
• New technologies making gesture and voice controls feasible
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User Interface
LG Magic Motion Remote• Gesture-based
navigation• Voice search capability• Available on sets with
Google TV
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User Interface
Windows 8 User Interface• Tile-based user interface• Based on success of
Windows Mobile “Metro”• Deploying across MS
ecosystem
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Mobility
• Devices becoming more powerful• 4G networks beginning to proliferate• Increasing fragmentation among sizes, capabilities, and price points
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Mobility
Samsung Galaxy Nexus• 4.65-inch screen• 1080p video recording• NFC chip on-board• First device to run
Android 4.0 (Ice Cream Sandwich)
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Mobility
Samsung Galaxy Note• 5.3-inch screen• Touch or stylus
navigation• Blurred line between
smartphones and tablets
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Mobility
Mercedes and Ford• Telematics systems to
bring internet into the vehicle
• Allows for smartphone to deliver services via the dashboard
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Future Connectivity
• Connected home beginning to become a reality
• New definition of wireless on the horizon
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Future Connectivity
Nest• Internet-connected
thermostat• Learns its owner’s
routine and adjusts to save energy
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Future Connectivity
Ericsson• Connected Me
technology• User becomes the
conduit to transfer data from one device to another
Considerations for Marketers
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Key Implications for Marketers
• Content is migrating across devices, so it’s important to follow the consumer;
• Interoperability among devices creates an opportunity for consumers to participate with brand messages, so marketers should provide value in exchange for consumer interaction;
• Content is increasingly delivered using internet protocol (IP) technology, which creates a one-to-one connection with the consumer and the opportunity to address messaging to individuals in a more relevant way; and
• Data is powering the new ecosystem, so marketers must establish a data strategy that ensures future success.