The Future of Information Management 2011

8 Trends That Will Change the Way You Manage

Information

Jesse Wilkins, CRMSeptember 14, 2011

www.aiim.org

Jesse Wilkins, CRM• Director, Systems of Engagement, AIIM• Background in electronic records management,

email management, ECM, and social technologies• Director, ARMA International Board of Directors

(2007-2010)• Frequent industry speaker and author• AIIM ERM and E2.0 Expert Blogger• Instructor for AIIM Certificate Programs

Agenda1. Volume, volume, volume2. Content complexity3. Commodity computing4. Social is everything5. Mobile everywhere6. Consumer is king7. Everything old is new again

VOLUME, VOLUME, VOLUME

Volume, c. 2010

It’s only getting worse

Sources: Cisco estimates based on CAIDA publications, Andrew Odlyzko (Wired Magazine, 8/17/2010)

Emergence of “Big Data”• Petabytes the norm,

exabytes on the way• Structured and

unstructured• Often need to analyze in

or near real-time

CONTENT COMPLEXITY

Rate of technology innovation continues to increase

Content complexity

Content complexity

workflow compliancecontrolsecurityrecords

sharing collaboratingliking recommending following

Content complexity

workflow compliancecontrolsecurityrecords

sharing collaboratingliking recommending following

Complex technical environment

• Enterprise systems• Line of business systems• Departmental systems• Multiple content creation systems• Multiple content management systems• The cloud• Mobile devices• Personal mobile devices• And on, and on, and on….

COMMODITY COMPUTING

Basic content services

Interoperability – content model

Interoperability – security

Relatively cheap hardware

SOCIAL IS EVERYTHING

“…fully networked enterprises are not only more likely to be market leaders or to be gaining market share but also use management practices that lead to margins higher than those of companies using the Web in more limited ways…”

Era

Years

Typical thing

managed

Best known

company

Content mgmt focus

Mainframe

1960-1975

A batch transactio

n

IBM

Microfilm

Mini

1975-1992

A dept process

Digital Equipmen

t

Image Mgmt

PC

1992-2001

A document

Microsoft

Doc Mgmt

Internet

2001-2009

A web page

Google

Content Mgmt

???

2010-2015

???

???

???

Systems of Record

Era

Years

Typical thing

managed

Best known

company

Content mgmt focus

Mainframe

1960-1975

A batch transactio

n

IBM

Microfilm

Mini

1975-1992

A dept process

Digital Equipmen

t

Image Mgmt

PC

1992-2001

A document

Microsoft

Doc Mgmt

Internet

2001-2009

A web page

Google

Content Mgmt

???

2010-2015

???

???

???

Systems of Record

Systems of Engagement

How do I embed social in everything?

How do I encourage

collaboration across the

organization?How do I mitigate information risk?

How do I automate core transactions?

What tools do individual teams need?

How do I store and find stuff?

Mancini’s Hierarchy of Information Needs

Optimized

Engaged

Effective

Efficient

Aware

Flexible

MOBILE EVERYWHERE

Emergence of powerful mobile devices

And always-on high-speed internet access

• Air cards• Wi-Fi• Smart phones with 3G/4G access

Mobile apps

And location-based services

“Working where you want, when you want, and being able to conduct real business.”blognation Canada

7. CONSUMER IS KING

Ease of use

Consumer-driven innovation

• Free/freemium services• App store downloads

Technology touches everyone.

Everyone carries technology

expectations into the workplace.

Why do I feel so powerful as a

consumer and so lame as an employee?

Photo source = http://www.flickr.com/photos/notionscapital/5225049493/

Enterprise App Store

Source: Andrea R Baker

EVERYTHING OLD IS NEW AGAIN

Information management is evolving

Policies

•Our Twitter policy: Be professional, kind, discreet, authentic. Represent us well. Remember that you can’t control it once you hit “update.”

The Need for Content Automation

Considered remedies:•87% Social Media Policy•86% Employ training•85% Capturing confidential data

•85% Data loss prevention

•84% Data management technology

•82% Archive sensitive info

Source: Symantec http://bit.ly/niAPxy

Controls

• Monitoring at the firewall

• Training is better than control

Systems of Record

Conclusion• It’s an interesting time to be in the industry

• These trends are not on the horizon – they are here now

• Organizations need our guidance

• We have to be ready to lead the information management discussions

For more informationJesse Wilkins, CRM, CDIA+Director, Systems of EngagementAIIM International

+1 (303) 574-0749 directjwilkins@aiim.org http://www.twitter.com/jessewilkinshttp://www.linkedin.com/in/jessewilkinshttp://www.facebook.com/jessewilkinshttp://www.slideshare.net/jessewilkins