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Faster Horses: Designing User Interfaces for Children
Eric G. MyersDirector, Interactive Media & Marketing
Highlights for Children
Can read (probably)
Has reasonable mouse skills
Is familiar with web heuristics
Ignores advertising
Adults
8 years old
4 years old
Can readCannot read
Decent mouse skillsPoor mouse skills
Has trouble distinguishing ads from content
Kids
“If I had asked people what they wanted, they would have said faster horses.”
― Henry Ford
“A lot of times, people don't know what they want until you show it to them.”
-Steve Jobs as quoted in BusinessWeek (25 May 1998)
“I want something else!”
- Jason Myers as quoted at dinnertime every night from 2007-2010
Fitts' Law: The time to acquire a target is
a function of the distance to and size of the target.
Continuous Partial Attention:The process of paying simultaneous attention to a number of sources of
incoming information, but at a superficial level.
- Linda Stone
Inattentional Blindness:Not perceiving things in plain sight due to
focus on a task or engagement with another activity.
Wes RuvalcabaLance King
Ashley ChangSam Hetrick
Andy BennettAndy Anaya
James Jeansonne
The Talent
ThinkLike an Inventor
TestLike a Scientist
PlayLike a Child
3 Final Thoughts
