© 2008 IBM CorporationClub Alliances SaaS IDR 1er Avril 2009

ISV and Developer Relations

Programme IBM SaaS Specialty Anne Carriere, Manager ISV & Developer Relations

ISV and Developer Relations

Club alliances SaaS – IDR 1er Avril 2009 © 2008 IBM Corporation

ISV and Developer Relations – Transforming to serve the Global Ecosystem

We aspire to drive market leadership for IBM by building a community of skilled IT students, professionals, and partners

who passionately use, recommend, and add value to our products and solutions.

ISV & Developer Relations Mission

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ISV and Developer Relations

Club alliances SaaS – IDR 1er Avril 2009 © 2008 IBM Corporation

IBM SaaS Partner ProgramIBM SaaS Partner Program

Collaborate

Collaborate & Enable

Market

Deliver

IBM Software as a

Service

Community• Market Research• Education • Enablement &

Technical Resources

Specialty • Branding• Awareness• Demand Generation• Channel

Development

Technology• Scalable, reliable and open-standards software• Server and Storage solutions• Managed Hosting Services

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ISV and Developer Relations

Club alliances SaaS – IDR 1er Avril 2009 © 2008 IBM Corporation

http://www.ibm.com/partnerworld/industrynetworks

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ISV and Developer Relations

Club alliances SaaS – IDR 1er Avril 2009 © 2008 IBM Corporation

IBM Offers Collaboration & Knowledge ExchangeIBM Offers Collaboration & Knowledge Exchange

SaaS Community

Education•Whitepapers•Podcasts•Access to Blogs•Market News

Enablement•Virtual Innovation Center courses

•Consulting support

Collaboration•Newsletter•Connection Events•Value Net

CRITERES:• PartnerWorld Member• SaaS Interest Selected

www.ibm.com/partnerworld/saas

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ISV and Developer Relations

Club alliances SaaS – IDR 1er Avril 2009 © 2008 IBM Corporation

Education via IBM Virtual Innovation CenterEducation via IBM Virtual Innovation Center

Easy access to Software as a Service technical enablement resources available around the clock and around the world

www.ibm.com/partnerworld/saas

Support you need…when you need it!

• Technical courses & sales education • Access comprehensive courses on financial modeling, business processes, and technical considerations of SaaS solutions.

• Technical support (Live chat in 8 languages)• E-mail response to simple or in-depth technical questions and issues

• Skills enablement• Architecture consultation• Porting and testing labs• VPN access to IBM servers and middleware

SaaS Community Benefit

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ISV and Developer Relations

Club alliances SaaS – IDR 1er Avril 2009 © 2008 IBM Corporation

Enablement at www.SaaSpace.comEnablement at www.SaaSpace.com

► SaaSpace.com

• Online Collaborative venue for SaaS companies

– SaaS Technology providers.

– Consultants.

– Outsourced development.

• Establish new relationships

• Develop innovative business models

• Share group intelligence

• Drive Market change

Enablement

In-HouseIn-House

SaaSpace.comSaaSpace.com

Platform as a Service

Platform as a Service

SaaS Community Benefit

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ISV and Developer Relations

Club alliances SaaS – IDR 1er Avril 2009 © 2008 IBM Corporation

www.ibm.com/partnerworld/saas

IBM Innovation CentersIBM Innovation Centers

• 30+ centers worldwide• Paris, Casablanca• La Gaude .

• Secure porting labs• Expert technical assistance throughout

development cycle• Latest hardware & software• Workshops and seminars• Software development tools• Onsite and remote access

Design, architect, education, porting and enablement services for IBM Business Partners

Expand business opportunities Lower development costs Get your products to market quickly

ibm.com/partnerworld/iic

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ISV and Developer Relations

Club alliances SaaS – IDR 1er Avril 2009 © 2008 IBM Corporation

IBM Offers Resources & Benefits to Build IBM Offers Resources & Benefits to Build Effective Marketing CampaignsEffective Marketing Campaigns

SaaS Specialty

Awareness•Customer Success Stories

•Partner Podcast•Solution Demo

Demand Generation•Marketing Consultants•Showcase Listing•SaaS Campaign Designer template

Branding•Powering on Demand applications Logo

CRITERES:• PartnerWorld Advanced • 2 IBM technologies (IBM Hosting, IBM Hardware,

IBM Middleware) used in SaaS solution

www.ibm.com/partnerworld/saas

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ISV and Developer Relations

Club alliances SaaS – IDR 1er Avril 2009 © 2008 IBM Corporation

Administrations publiques

Assurance

Commerce de gros

Télécommunications

AutomobileEducation

Commerce de détail Banques

Media & Loisirs

Santé & Sciences de la Vie

Marchés Financiers

Industrie

Energie & services

PWIN PartnerWorld Industry Networks

Transport & Voyages

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ISV and Developer Relations

Club alliances SaaS – IDR 1er Avril 2009 © 2008 IBM Corporation

Campagne par industrieCampagne par industrie

Co-MarketingCo-Marketing Aide à la venteAide à la vente

Vitrine de vos solutions applicatives

IBM Business Partner Application showcase

Télemarketing

Accès aux avantages PWIN pour les Partenaires SaaS Specialty

Séminaires clients chez IBM

Organisez vos séminaires clients gratuits dans les locaux IBM : Forum centers , Innovation center

Pipeline GenerationDétection de projets par agence dédiée

Event Participationnouveau bénéfice depuis juin 2008

Optimisation de votre visibilité sur Internet ( Google..)Conseils d’une agence interactive

emailingsMailings avec Référence client

ibm.com/partnerworld/industrynetworks

Advanced Advanced

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ISV and Developer Relations

Club alliances SaaS – IDR 1er Avril 2009 © 2008 IBM Corporation

IDR : Partenariat Editeurs SaaS en résumé

► L’accès au statut PartnerWorld Advanced nécessite la déclaration d’une installation client qui utilise au minimum 2 des 3 technologies suivantes :

• Serveurs IBM

• Middleware IBM (Tivoli, DB2, Websphere, Lotus)

• Hébergement SaaS

► Editeurs SaaS Specialty

• Etre éditeur PartnerWorld Advanced

• Avoir une solution commercialisée en mode SaaS

• Logo powering on demand

► Votre contact IDR – IBM Innovation Center

• Michel Lara – michel.lara@fr.ibm.com