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www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
SEARCH ENGINE MARKETING
Presented by
IVAN SHIELDON LLESOLCertified SEO Specialist
www.twitter.com/ivanshieldon
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
Outbound Marketing
Search Industry Market
Search Engines
Outbound Marketing
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx
Inbound Marketing
Social Media
Keywords
Marketing Takeaway
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
Outbound Marketing
Search Industry Market
Search Engines
Outbound Marketing
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx
Inbound Marketing
Social Media
Keywords
Marketing Takeaway
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
Outbound Marketing
Search Industry Market
Search Engines
Inbound Marketing
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx
Inbound Marketing
Social Media
Keywords
Marketing Takeaway
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
Outbound Marketing
Search Industry Market
Search Engines
Inbound vs. Outbound
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx
Inbound Marketing
VS.
Social Media
Keywords
Marketing Takeaway
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
Outbound Marketing
Search Industry Market
Search Engines
Inbound Marketing
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx
Inbound Marketing
Social Media
Keywords
Marketing Takeaway
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
Outbound Marketing
Search Industry Market
Search Engines
Inbound Marketing
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx
Inbound Marketing
Social Media
Keywords
Marketing Takeaway
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
Outbound Marketing
Search Industry Market
Search Engines
Search Industry Market
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx
Inbound Marketing
Social Media
Keywords
Marketing Takeaway
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
Outbound Marketing
Search Industry Market
Search Engines
Search Industry Market
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx
Inbound Marketing
Social Media
Keywords
Marketing Takeaway
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
Outbound Marketing
Search Industry Market
Search Engines
Search Industry Market
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx
Inbound Marketing
Social Media
Keywords
Marketing Takeaway
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
Outbound Marketing
Search Industry Market
Search Engines
Search Industry Market
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx
Inbound Marketing
Social Media
Keywords
Marketing Takeaway
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
Outbound Marketing
Search Industry Market
Search Engines
Search Industry Market
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx
Inbound Marketing
Social Media
Keywords
Marketing Takeaway
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
Outbound Marketing
Search Industry Market
Search Engines
Search Engines
Source : http://en.wikipedia.org/wiki/Search_engines
Inbound Marketing
� Basically, a search engine is a software program that searches for sites based on the words that you designate as search terms.
� Search engines look through their own databases of information in order to find what it is that you are looking for.
Social Media
Keywords
Marketing Takeaway
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
Outbound Marketing
Search Industry Market
Search Engines
Search Engines vs. Directories
Source : http://en.wikipedia.org/wiki/Search_engines
Inbound Marketing
�Search engines and Web directories are not the same thing.
�Search engines automatically create web site listings by using spiders that "crawl" web pages, index their information, and optimally follows that site's links to other pages.
�Web directories are databases of human-
compiled results.
Social Media
Keywords
Marketing Takeaway
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
Outbound Marketing
Search Industry Market
Search Engines
Top 3 Search Engines
Source : http://www.socialmediastrategy.co.za/index.php/search-engines/the-top-3-search-engines-in-2011/
Inbound Marketing
Social Media
Keywords
Marketing Takeaway
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
Outbound Marketing
Search Industry Market
Search Engines
US Search Engine Rankings
Source : ComScore July 2010
Inbound Marketing
• Google Sites - 66.6%
• Yahoo Sites – 16.0%
• Microsoft (Bing) Sites – 12.0%
• Ask Network - 3.5%
• AOL LLC Network - 1.9%
Social Media
Keywords
Marketing Takeaway
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
Outbound Marketing
Search Industry Market
Search Engines
How Do Google Index Pages?
Source : Google
Inbound Marketing
� Google makes a copy of the web
� Information is extracted
� An index is created
� Index is stored on Google servers world wide
Social Media
Keywords
Marketing Takeaway
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
Outbound Marketing
Search Industry Market
Search Engines
How Do Google Rank Pages?
Source : Google
Inbound Marketing
• The searcher types a query into a search engine.
• Search engine software quickly sorts through literally millions of pages in its database to find matches to this query.
• The search engine's results are ranked in order of relevancy.
Social Media
Keywords
Marketing Takeaway
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
Outbound Marketing
Search Industry Market
Search Engines
Social Media
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx
Inbound Marketing
Social Media
Keywords
Marketing Takeaway
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
Outbound Marketing
Search Industry Market
Search Engines
Social Media
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx
Inbound Marketing
Social Media
Keywords
Marketing Takeaway
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
Outbound Marketing
Search Industry Market
Search Engines
Social Media
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx
Inbound Marketing
Social Media
Keywords
Marketing Takeaway
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
Outbound Marketing
Search Industry Market
Search Engines
Social Media
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx
Inbound Marketing
Social Media
Keywords
Marketing Takeaway
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
Outbound Marketing
Search Industry Market
Search Engines
Social Media
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx
Inbound Marketing
Social Media
Keywords
Marketing Takeaway
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
Outbound Marketing
Search Industry Market
Search Engines
Social Media
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx
Inbound Marketing
Social Media
Keywords
Marketing Takeaway
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
Outbound Marketing
Search Industry Market
Search Engines
Social Media
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx
Inbound Marketing
Social Media
Keywords
Marketing Takeaway
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
Outbound Marketing
Search Industry Market
Search Engines
Social Media
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx
Inbound Marketing
Social Media
Keywords
Marketing Takeaway
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
Outbound Marketing
Search Industry Market
Search Engines
Social Media
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx
Inbound Marketing
Social Media
Keywords
Marketing Takeaway
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
Outbound Marketing
Search Industry Market
Search Engines
Social Media
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx
Inbound Marketing
Social Media
Keywords
Marketing Takeaway
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
Outbound Marketing
Search Industry Market
Search Engines
Keywords are vital to search marketing success.
Source : http://www.wordstream.com/keyword
Inbound Marketing
Google�Much of Internet marketing, and almost all of search marketing, revolves around words, particularly keywords. �Think about it: as a search marketer, your goal is toget your message (another way of saying "words")to display for a potential customer's search (morewords).�So selecting the right keyword opportunities for your search efforts can mean the difference
between thriving or diving in the SERPs.
Social Media
Keywords
Marketing Takeaway
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
Outbound Marketing
Search Industry Market
Search Engines
Marketing Takeaway
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx
Inbound Marketing
Social Media
Keywords
Marketing Takeaway
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
Outbound Marketing
Search Industry Market
Search Engines
Marketing Takeaway
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx
Inbound Marketing
Social Media
Keywords
Marketing Takeaway
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
Outbound Marketing
Search Industry Market
Search Engines
Marketing Takeaway
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx
Inbound Marketing
Social Media
Keywords
Marketing Takeaway
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
Outbound Marketing
Search Industry Market
Search Engines
Marketing Takeaway
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx
Inbound Marketing
Social Media
Keywords
Marketing Takeaway
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BY
Outbound Marketing
Search Industry Market
Search Engines
Marketing Takeaway
Source : http://blog.hubspot.com/blog/tabid/6307/bid/2989/Inbound-Marketing-vs-Outbound-Marketing.aspx
Inbound Marketing
Social Media
Keywords
Marketing Takeaway
www.rlcomm.org
FOR MORE INQUIRIES:
EMAIL [email protected] +63 933 519 0220
EVENT ORGANIZED BYPresented by
IVAN SHIELDON LLESOLCertified SEO Specialist
www.twitter.com/ivanshieldon
SEARCH ENGINE MARKETING