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Restaurant Center How to Guide
Restaurant Center www.otrestaurant.com 1 | P a g e
PROFILE TAB
Details
Overview: (Address, Hours, Description, etc.)
Links: (Website, Email, Facebook, Twitter, etc.)
Dining Experience: (Payment, Dress Code, Amenities, etc.)
Additional Details: (Confirmation Message, Parking, Events, etc.)
Photo
Change your profile photo here. A beautiful photo makes your profile stand out on OpenTable.com, in
OpenTable mobile apps and in search engines. Use a photo that conveys the ambiance and dining experience
you wish to deliver to your guests.
Logo
Optimize your branding on your own restaurant's reservation path by adding a logo.
Restaurant Center www.otrestaurant.com 2 | P a g e
Specials
Advertise what is happening in your restaurant! Hosting a wine dinner? Have live music? Offering
Happy Hour? This is the space you can use to share your offers with guests!
Specials stay live on your profile for up to 90 days. You will then receive an email that it’s expiring.
List up to 10 specials at once. The top three will be visible until the diner expands the list. Prioritize
the top 3 specials you are offering. Export through Restaurant Center to see a history of what may
have worked to drive business.
Restaurant Center www.otrestaurant.com 3 | P a g e
Menu
Simple Menu Management - Get more traffic this holiday season with up-to-date menus with Locu.com.
OpenTable has partnered with Locu.com to put your menus on OpenTable.com. Watch the How To video
Manage your menus in one centralized location and push it out across the web to your restaurant website,
Facebook, Twitter and OpenTable.
www.locu.com
(415) 484-8819
Restaurant Center www.otrestaurant.com 4 | P a g e
MARKETING TAB
Ongoing Promotions
Diners use OpenTable when they are undecided where they want to eat. They search categories on our
homepage that focus on the specific dining experience they are seeking. Free promo pages highlight the
offerings that make your restaurant special. Promo pages are search engine optimized and are highlighted on
OpenTable.com and email marketing campaigns.
Restaurant Center www.otrestaurant.com 5 | P a g e
Seasonal Promotions
Free seasonal promotional pages highlight the special hours, menus, events and promotions that bring in
holiday diners. Restaurants are showcased for online availability on the OpenTable.com homepage of each
metro as well as in our email marketing to the dining networks. For assistance email
Restaurant Center www.otrestaurant.com 6 | P a g e
Reservation Widgets
Choose from 8 different formats to provide diners the opportunity to book reservations through your
website. If you are a restaurant group, choose the Multi-Restaurant Reservation code button. If you
have a flash website email [email protected] for instructions. To drive the most
online business, place the reservation path on your home page above the fold and in your navigation
bar.
Restaurant Center www.otrestaurant.com 7 | P a g e
Mobile Website
Since the launch of the OpenTable mobile application 2 years ago, we have found that 1 in every 5 diners (and
rising) are booking reservations from a hand-held device. OpenTable decided to partner with DudaMobile to
offer the opportunity to customize your website as a value-add service. We realize that offering this will
reduce the frustration guests may have trying to find information such as the reservation button by having to
pinch, pull and expand their screen on the device itself. We also wanted to ensure that if a diner is going to
the restaurant website to book and can’t find the link, that they don’t abandon your site and look for a
different restaurant. Your mobile site is its completely customizable through the dashboard. Please provide
your webmaster’s contact information to us if you need assistance getting this in place.
Restaurant Center www.otrestaurant.com 8 | P a g e
REPORTING TAB
Covers Reporting
Standard Covers represent seated diners who booked through OpenTable.com, our mobile apps, or our affiliate
partners, but not part of the POP promotional program. Take a look at historical data over the past year by month.
Export or Print this data.
Restaurant Center www.otrestaurant.com 9 | P a g e
Restaurant Center www.otrestaurant.com 10 | P a g e
Reviews
Only confirmed diners are invited to submit reviews to OpenTable. We moderate every review and only publish
those that meet our standards for content and relevancy. Reviews are always current; after 120 days, reviews are
removed from the site. If you have a review in question, please email [email protected]. If you'd like
consolidated reviews for a group, please contact that group's CRA or CRM to retrieve them.
The OpenTable diner has the opportunity to remain anonymous when leaving a review, however some guests opt
to provide their name and email address. Please note that by clicking on the View Your Reviews at the bottom
provides this information. The Comment Field is what is posted online, the Note field is only seen by the
restaurant and is not a part of the review posted online. You can export into PDF or Excel and use these as training
opportunities.
Reviews are important because they drive the Diner Choice Lists in each Market. To see all of the categories in
your market and who is being ranked top 10 refer to the links below:
Seattle - See all 21 Diners' Choice lists
Portland - See all 21 Diners' Choice lists
Vancouver - See all 21 Diners' Choice lists
Calgary - See all 15 Diners' Choice lists
Phoenix - See all 13 Diners' Choice lists
Restaurant Center www.otrestaurant.com 11 | P a g e
BILLING TAB
Statements
Monthly statements can be found under the billing tab. You can see your historical invoices for both
Subscription Fees and Cover Fees. If you have billing questions please call 1-866-941-8494 or email
Restaurant Center www.otrestaurant.com 12 | P a g e
RESOURCES TAB
Training
OpenTable offers quarterly seminars to our Electronic Reservation Book customers covering new features and
enhancements, tools, marketing and social media.
To Learn More about Flex Mode:
Why You Want Flex
Flex Training 1 – The Basics
Flex Training 2 – More Features
Flex Training - Admin
To Learn More about Social Media:
FACEBOOK - http://learn.opentable.com/fb-res-links.htmlPlaces I’ve Eaten Facebook app -Introducing our new Facebook app for diners to share the places they eat
and discover new restaurants. Check out the app
TWITTER – Tweet the URL of your website reservations page. If your website URL is too long to fit into Twitter’s 140 character limit, you can shorten your URL by using online URL generators like http://bit.ly/ and http://tinyurl.com/.
For assistance with Web Optimization please email [email protected]
Restaurant Center www.otrestaurant.com 13 | P a g e
OpenTable Logos, Standards & Buttons
We invite you to use the OpenTable logo and other graphical resources. We ask you to follow our brand guidelines.
Looking for our reservation widgets and code?
For permission to use the OpenTable logo or trademark, please contact [email protected]
Graphic Standards Guide
Print and Web Logo Standards
EPS Suite Color Logos Grayscale logos Dining Reservations Logos Miscellaneous Logos
Restaurant Center www.otrestaurant.com 14 | P a g e
CC Admin
OpenTable has a partnership with a PCI compliant credit card vault provided by Braintree. To set up your
account follow the steps under the CC Admin option under the Resources Tab. Information is stored up to
7 days after the reservation date. If you would like to require a credit card for larger party sizes or special
holidays please set up your Braintree Account. There is one administrator for the account that has access
to the information; however your host team can also use this solution for gathering credit card
information for phone reservations through a button in the Electronic Reservation Book
Special Messaging can be implemented communicating your cancelation policy. It can also be put in place
to communicate a special menu for a specific date. These messages can be included throughout the
reservation process as well as in the confirmation email to the guest.
Credit Card Storage Infromation (Braintree)
