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Google Confidential and Proprietary
Ways to monetize your apps or...Juraj StankayIndustry Manager @Google
Google Confidential and Proprietary
86%
14% SITES
APPS
Source: Flurry 2014
User time spent on mobile devices
Google Confidential and Proprietary
86%
14%SITES
APPS
14%
40%GAMES
& ENT.
28%SOCIAL
20%OTHER
Source: Flurry 2014
Google Confidential and Proprietary
86%
14%SITES
APPS
14%
40%GAMES
& ENT.
28%SOCIAL
20%OTHER 66%
SITES
6%APPS
28%SITES &
APPS
PRIMARY CHANNEL FOR COMMERCIAL TASKS
USER TIME SPENTON MOBILE DEVICES
Source: Flurry 2014
Google Confidential and Proprietary
Where do you fit?
Google Confidential and Proprietary
95% of apps are abandoned within a month
Google Confidential and Proprietary
82% of apps in app stores are “zombies”
Google Confidential and Proprietary
69% of mobile developers are below the “poverty line”
Google Confidential and Proprietary
Google Confidential and Proprietary
In 2014 Google paid out $7B to developers
Google Confidential and Proprietary
76% of app revenue* comes from games
* consumer mobile app revenue
Google Confidential and Proprietary
Where to start?
Google Confidential and ProprietaryVisionMobile, Developer Economics, Q3 2014
Only 21% of developers deploy analytics solution
Google Confidential and Proprietary
Understand user behavior
Identify roadblocks
Apply data-driven tactics
Google Confidential and Proprietary
ARPU - understand how much to spend on user acquisition
Google Confidential and Proprietary
Coming Soon
LTV - analyze long-time-value (LTV) of your users
Google Confidential and Proprietary
Why advertising?
Google Confidential and Proprietary
24% of users download apps while using
other apps
Google/Parks Associates, 2014
24% of users download apps while using other apps
Google Confidential and Proprietary
Reached level 5
Avg 3 mins per session
Spent $10 past 30 days
Audience Builder
Google Confidential and Proprietary
New
3% of usersengaged & loyal
97% casual players
IAP House Ads to spenders
Regular ads to everyone else
Google Confidential and Proprietary
Network D
Network C
Network E
Network B
Network A
Google Confidential and Proprietary
Go! Develop! Make money!
