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My slides from Casual Connect on the topic:
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Top 6 hangover remedies
1. Prostaglandin inhibitors2. Tolfenamic acid3. Vitamin B6
4. Chlormethiazole5. Pedialyte6. Hair of the Dog (alcohol)
Source: Wikipedia
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Poll
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Who’s this talk for?
Those with a:• Small team• Small budget• Small base
• Who don’t “have a friend” at Apple
• BUT, do have a GREAT game in development…
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A bit about us
Me Girl™ - 3d games for women
How we started• Small team• In Hong Kong• Our first game• Little funding
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PollDesign & Development
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Pick your niche• Can you name any of the angry birds clones?
• Be unique. Be early.
Bullet hell MMO Social music quiz3d fashion
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Inject personality & brand
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Have a unique hook
“Barbie for the iPad Age”
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Maximize IRL word of mouth
HomeOfficeSchoolDaycareTrain… (don’t forget audio)
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Maximize social sharing
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Poll Launch Preparation
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Beta on Android
• Get early user feedback• Fast iteration cycles• Account & app flexibility• Benchmark retention & monetization• “Protect” your commercial launch
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A/B test
• Tune major parameters• DIY or use 3rd party (Swrve etc)• Get your game in best shape possible before launch
Don’t rush & “accept” statistically insignificant results
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Publisher deal (if possible)
Good:• Advances• Minimum guarantees• Marketing credits• Guaranteed minimum spend• Acceptable level of lock in
And/Or the social platforms
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Invest in a trailer
• $180• Ready in 3 days
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Invest in screenshots
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Maximize your category choices
• Look at where the heavy spenders are• Look at where the relative competition is• Keep on top of the changes (eg iOS6)
Ratio top grossing vs top free composition
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A/B test your app icon
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A/B test name & descriptions
• SEO, can use keyword tools (web/mobile)
• 10% better conversion rate could mean much faster growth rate
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Translate what you can
• Lots of online fast & cheap translation service
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Poll Launch and live ops
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Consider pricing strategy
Could be multiple times to get limited time windowImportant - Take care of your customers
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Free App A Day sites
• Potentially useful but track their impact• Negotiate• Some will do it for free if it’s interesting enough• Ask lots of questions – does their audience match
yours?
• Apply the “dodgy” filter
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Look for low hanging fruit
Effect of subcategory ranking on downloads
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Band together with friendsfor cross promotion
• Chartboost• WaveX• Applifier• AppFlood• etc
Be nimble for new options
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Amazon IAP Facebook LINE Apps Next?Windows 8
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Don’t ignore other app stores
http://wipconnector.com/appstores
• DIY or• Work with aggregators if you don’t have time
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Have 6 weeks of updates prepared in advance
• You’ll be busy with other stuff
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Do the social media thing…
• Not just facebook & twitter• Blogging, forums, youtube, pinterest etc• Give the community a kickstart• SEOify everything• Perfect for interns :)
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Summary
• Be unique• Stay up to date• Find low hanging fruit
Once you’re off the ground, build on it
