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Internet Marketing Comprehensive Review Professor:Mitch Joel, Author of Six Pixels of Separation

#16 IMU: Internet Marketing Comprehensive Review

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Class 16 of Inbound Marketing University

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Page 1: #16 IMU: Internet Marketing Comprehensive Review

Internet Marketing Comprehensive Review

Professor:Mitch Joel, Author of Six Pixels of Separation

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“The question is whether, as a company, you can afford to have more than an advertising-jingle

persona. Can you put yourself out there: say what you think in your own voice, present who you

really are, show what you really care about? Do you have any genuine passion to share? Can you deal with such honesty? Such exposure? Human beings are often magnificent in this regard, while companies, frankly, tend to suck. For most large

corporations, even considering these questions — and they're being forced to do so by both Internet and intranet — is about as exciting as the offer of

an experimental brain transplant.”

Christopher Locke – The Cluetrain Manifesto – December 2000

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WEB 1.0

OR

WEB 2.0

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WEB 1.0 WEB 2.0

WAS IS

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WEB 1.0 WEB 2.0

EYES HANDS

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WAS

BRITANNICAONLINE

WIKIPEDIA

IS

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WAS

PERSONALWEBSITES

BLOGGING

IS

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WAS

CMS WIKIS

IS

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WAS

DIRECTORIES TAGGING

IS

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WAS

STICKINESS SYNDICATION

IS

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WAS

CONFERENCES UNCONFERENCES

IS

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WAS

IM TWITTER

IS

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google reader – www.google.com/reader

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google alerts – www.google.com/alerts

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google – www.google.com

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google blog search – blogsearch.google.com

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delicious – www.delicious.com

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twitter search – search.twitter.com

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tweetvolume – www.tweetvolume.com

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google trends – www.google.com/trends

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itunes – www.apple.com/itunes

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BENCHMARKING SUCCESS

• Traditional measurement• Momentum Effect• Viral• Connectors – amount of people

connected to source• Community acceptance• Community involvement• Conversation• Credibility• Cash

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DIGITAL DARWINISM

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CREATION

<

DISTRIBUTION

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CREATION

>

DISTRIBUTION

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mitchjoel

[email protected]

“mitchjoel”

@mitchjoel

THANK YOU.

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