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Solve Problems using Design Thinking + Business Thinking to Create Value
An introduction
Inas JABER
ADAPTED FROM DISRUPTIVE BUSINESS BY ALEXANDER MANU
NEW BUSINESS THINKING
BUSINESS THINKING
OBJECTIVE & RATIONAL
LOGICAL
DEDUCTION PURSUIT OF STABILITY
ONE BEST ANSWER
DESIGN THINKING
SUBJECTIVE & EMPATHETIC
EMOTIONAL INSIGHT
PURSUIT OF NOVELTY
EXPERIMENTATION
Figure it out by doing
ANALYSIS
Figure it out by
planning
FIND A BETTER POSSIBILITY
Design Thinking @ SAP
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The Design Thinking With SAP Framework comprises 6
flexible & iterative phases.
At The Heart Of Design Thinking Is
Small Connected Cycles Of
DEEPER DISCOVERY
Empathize
Learn
SKETCHING &
RAPID PROTOTYPING
Create
Share
CUSTOMER
JOURNEY MAP
Ideate
Evaluate
17 © 2014 SAP AG or an SAP affiliate company. All rights reserved.
Feasibility Technology
Desirability People
Viability Business
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Design Thinking A novel way of engagement
