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Slides from my M3 session on QR code usage and user experience.
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Sunday, November 20, 11
Sunday, November 20, 11
http://www.m3conf.com/@m3conf
Founding:
Gold:
Silver:
Bronze: Partners:
Sunday, November 20, 11
Sunday, November 20, 11
JUSTIN FERRELLMOBILE DEVELOPER
Sunday, November 20, 11
Sunday, November 20, 11
Sunday, November 20, 11
Sunday, November 20, 11
@MOBILE_JUSTIN
Sunday, November 20, 11
#15QR
Sunday, November 20, 11
15 QR CODE IDEAS TO BLOW YOUR CUSTOMERS’ MINDS
Sunday, November 20, 11
MIND BLOWING = _____________
Sunday, November 20, 11
Sunday, November 20, 11
LET THE EXPERIENCE DICTATE THE TECHNOLOGY, NOT THE OTHER
WAY AROUND
Sunday, November 20, 11
Sunday, November 20, 11
EXPERIENCE
Sunday, November 20, 11
Sunday, November 20, 11
Sunday, November 20, 11
Sunday, November 20, 11
WHAT IS A QR CODE?
Sunday, November 20, 11
“ A TWO-DIMENSIONAL MATRIX BAR CODE THAT IS USED TO IDENTIFY PRODUCTS. IT CAN STORE UP TO 4,296 ALPHANUMERIC OR 7,089 NUMERIC CHARACTERS.”
- PCMAG.COM
Sunday, November 20, 11
Sunday, November 20, 11
A WAY TO ATTACH DIGITAL CONTENT TO REAL LIFE MEDIA.
Sunday, November 20, 11
ENGAGEMENT
Sunday, November 20, 11
MEASUREMENT
Sunday, November 20, 11
DYNAMIC CONTENT
Sunday, November 20, 11
Sunday, November 20, 11
HAVE YOU SEEN A QR CODE?
MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
Sunday, November 20, 11
HAVE YOU SEEN A QR CODE?
MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
0
18
35
53
70
Yes No Don’t Know
Sunday, November 20, 11
IF YOU HAVE SEEN A QR CODE, HAVE YOU EVER USED ONE?
MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
Sunday, November 20, 11
IF YOU HAVE SEEN A QR CODE, HAVE YOU EVER USED ONE?
MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
0
13
25
38
50
Yes No Don’t Know
Sunday, November 20, 11
HOW LIKELY IS IT THAT YOU WOULD REMEMBER AN AD WITH A QR
CODE?
MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
Sunday, November 20, 11
HOW LIKELY IS IT THAT YOU WOULD REMEMBER AN AD WITH A QR
CODE?
MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
0
20
40
60
80
Likely Unlikely
Sunday, November 20, 11
WHY WOULD YOU BE INTERESTED IN USING A QR CODE?
MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
Sunday, November 20, 11
WHY WOULD YOU BE INTERESTED IN USING A QR CODE?
MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
0
23
45
68
90
Coupon Contest Content Purchase More Info
Sunday, November 20, 11
WOULD YOU BE INTERESTED IN USING A QR CODE AGAIN OR FOR
THE FIRST TIME?
MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
Sunday, November 20, 11
WOULD YOU BE INTERESTED IN USING A QR CODE AGAIN OR FOR
THE FIRST TIME?
MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
0
18
35
53
70
Yes No Don’t Know
Sunday, November 20, 11
ADOPTION
Sunday, November 20, 11
AWARENESS
Sunday, November 20, 11
BAD EXAMPLES
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USES
Sunday, November 20, 11
15 QR CODE IDEAS TO BLOW YOUR CUSTOMERS’ MINDS
Sunday, November 20, 11
ONE
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VIDEO CONTENT
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BANDWIDTH
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ENCODING
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HIGH DEFINITION
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COMMENTING
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SHARING
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Sunday, November 20, 11
CHRISTMAS CATALOG
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TWO
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HTML5
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INPUT TYPE=”NUMBER”
INPUT TYPE=”EMAIL”
INPUT TYPE=”URL”
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STANDARD EMAIL
URL PHONE
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THREE
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SOCIAL PORTALS
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PIES & PINTS
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FOUR
Sunday, November 20, 11
APPS
Sunday, November 20, 11
BROWSER SNIFFING
Sunday, November 20, 11
IF “IPHONE”
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IF “ANDROID”
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FIVE
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SCAN TO VOTE
Sunday, November 20, 11
THEATRE
Sunday, November 20, 11
SIX
Sunday, November 20, 11
FOOD
Sunday, November 20, 11
CHOCOLATE
Sunday, November 20, 11
SEVEN
Sunday, November 20, 11
TELEPHONE LINK
Sunday, November 20, 11
TEL:+PHONE-NUMBER
Sunday, November 20, 11
EIGHT
Sunday, November 20, 11
REQUEST PRINT MATERIAL
Sunday, November 20, 11
BROCHURE
Sunday, November 20, 11
NINE
Sunday, November 20, 11
WEB SERVICE
Sunday, November 20, 11
WHEREYOUSHOULD.BE
Sunday, November 20, 11
WHEREYOUSHOULD.BE
Sunday, November 20, 11
TEN
Sunday, November 20, 11
GOOGLE MAPS
Sunday, November 20, 11
ATTRACTIONS
Sunday, November 20, 11
ELEVEN
Sunday, November 20, 11
YOUR WEBSITE
Sunday, November 20, 11
PRODUCT INFO PAGE
Sunday, November 20, 11
PRODUCT INFO PAGE
Sunday, November 20, 11
TWELVE
Sunday, November 20, 11
FREE CONTENT
Sunday, November 20, 11
EVENT PROMOTION
Sunday, November 20, 11
THIRTEEN
Sunday, November 20, 11
ANDROID APP DOWNLOAD
Sunday, November 20, 11
ANDROID APP DOWNLOAD
Sunday, November 20, 11
BETA TESTING
Sunday, November 20, 11
BETA TESTING
Sunday, November 20, 11
FOURTEEN
Sunday, November 20, 11
DIGITAL + PRINT
Sunday, November 20, 11
HOTEL CHANNELS
Sunday, November 20, 11
FIFTEEN
Sunday, November 20, 11
DISCOUNTS
Sunday, November 20, 11
WHY WOULD YOU BE INTERESTED IN USING A QR CODE?
MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
0
23
45
68
90
Coupon Contest Content Purchase More Info
Sunday, November 20, 11
WHY WOULD YOU BE INTERESTED IN USING A QR CODE?
MGH 2011http://mghus.com/blog/2011/03/23/breaking-qr-code-stats-revealed/
0
23
45
68
90
Coupon Contest Content Purchase More Info
Sunday, November 20, 11
DISCOUNT CODE
Sunday, November 20, 11
SUMMARY
Sunday, November 20, 11
Sunday, November 20, 11
Sunday, November 20, 11