Faculty of Management Sciences IIUIORAL OMMUNICATION AND PRESENTATION

Course Code: MGT 607

Educational Level: (Masters/Bachelor)Subject Area: Business Management

AMJAD MAHMOOD*

*I’m a visiting English Teacher of the IIUI. I did my M.A. in English Literature from IIUI and did my M.Phil. in English Literature. In my M.Phil English from NATIONAL UNIVERSITY OF MODERN LANGUAGES, ISLAMABAD in 2008. E-mail: amzia1957@gmail.com Cell 03135470704

CHARACTERISTICS OF EFFECTIVE WRITTEN

COMMUNICATION 7 C’S OF EFFECTIVE COMMUNICATION ARE APPLICABLE TO BOTH ORAL AND WRITTEN COMMUNICATION

7 C’s Of Effective Communication Are Applicable to Both Written And Oral CommunicationI. CompletenessII. ConcisenessIII. ConsiderationIV. ClarityV. ConcretenessVI. CourtesyVII. Correctness

I. COMPLETENESS• wholeness, entirely, totality, unity, fullness and

comprehensiveness• should convey all facts required by the audience• should know the receiver’s mind—• convey the message accordingly Complete • develops and enhances reputation of an organization. • always provides additional information wherever required• leaves no questions in the mind of receiver • helps in better decision-making by the audience/readers/receivers • influences the audience or spectators

II. CONCISENESS• expressing much in few words • clear and succinct• an effective communication conveys in a few possible words• conciseness is very necessary for effective communications both time-saving as well as cost-saving underlines and highlights the main message • communicator avoids excessive and needless words• provides short, brief and comprehensive message in limited words to the audience • is more appealing and understandable to the audience

III. CONSIDERATION • careful thought; deliberation; • a result of considering; an opinion or a judgment • in view of; on account of; in return for • empathy: understanding and entering • into another’s feelings “stepping into the shoes of others” • emphasize on “you” approach• emphasize on “what is possible” rather than “what is impossible”• use positive words committed, thanks, warm, healthy, help, etc.

IV. CLARITY• vivid, transparent, clear

• clearness of thought or style

• makes understanding easier

• clarity of concepts, thoughts and ideas enhances the meaning of message

• clear message makes use of exact, suitable and real words

V. CONCRETENESS• existing in reality or in real experience

• relating to an actual, specific thing

or instance

• strengthens the confidence

• is supported with specific facts and figures

• makes use of words that are clear and

that build the reputation.

• concrete messages are not

• misinterpretedAmjad Mahmood

VI. COURTESY• Courtesy implies [expresses or

indicates indirectly] taking into

consideration both viewpoints as well as

feelings of the receiver of the message

• Courteous message is positive and focused at the audience

• makes use of terms showing respect

for the receiver

• is not at all biased

VII. CORRECTNESS• exact as a blueprint

• message is exact, correct and well-timed. • communication is correct, it boosts up the

confidence level between the sender/receiver

• correct message has greater impact on the audience/ readers

• checks for the brevity/shortness and correctness of facts and figures

• makes use of appropriate and correct

language in the message

IMPROVING LISTENING SKILLS

• By not being Preoccupied• Being Open Minded & Non Defensive• Minimizing Interruptions• Effective Listening is: Hearing,

interpreting when necessary, understanding the message

and relating to it.• By Asking Questions

Thank you very much for your patience that you show for this presentation

Allah Hafiz