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Description of growth hacking and some actionable growth hacks to use in your startup.
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How to start with low budget
Growth Hacking for Beginners
COLAB 2013
Growth Hackers
• Marketers focusing on growth alone
• Strong analytical thinking but also creative
• Technical skillset/understanding
• Focus on product and distribution
Conversion Funnel
• Acquisition
• Activation
• Retention
• Revenue
• Referral
Funnel
Acquisition – Blogging & Guest-Blogging, Ebooks, Webinars, SEM
Activation – A/B testing, Landing Page optimization, Onboarding, Trials
Retention – Email Marketing, Remarketing, Direct contact, Aha moments
Referral – Referral Processes, Social Media integration, Contests
Revenue – Subscriptions, Freemium, Lead Generation
5
Growth Hacks
1. SEM A/B testing
• PPC ads tests
• Various ads leading to
various landings
• Communicating
alternative value
propositions
• Always consistent with
Ads
Effort – MediumImpact – Medium
Growth Hacks
2. Long tailing
• Blog articles in the footer
• Great for SEO
• Original article + reworded
versions for long-tail keywords
• Outsource the process
Effort – LowImpact – Medium
3. Free channels
• Be visible on Slideshare,
YouTube, LinkedIn, Facebook,
Google+, Quora, Yahoo
Asnwers, Snapguide, Reddit,
• Genuine and valuable content
• Frameworks for content
marketing
Effort – HighImpact – High
Growth Hacks
4. Content marketing
• Crawler app
• Google Alerts
• Monitoring Quora/Twitter/
LinkedIn forums/topics
• React quickly with relevant
content
Growth Hacks
Effort – MediumImpact – High
5. Black hat comments
• Outsource with e.g. Odesk
• Set the rules (#1 No Spam)
• Comment on every possible
article/blog relevant to the
product
Growth Hacks
Effort – LowImpact – Low
6. Lead harvesting
• Get a web crawler looking for relevant contacts
• Database ready for sales team
• Personalised emails to potential clients
Growth Hacks
Effort – HighImpact – High
7. Landing Page Optimization
• The less the better
• Clear heading + value proposition
• What is the goal? – reflected in CTA
• Big images
Growth Hacks
Effort – MediumImpact – High
8. Credibility boosting
• Team Page (no cheesy photos!)
• Phone number
• Office address
• Testimonials from the first clients, beta testers, media
Growth Hacks
Effort – LowImpact – High
9. Onboarding optimization
• Where most people drop off
• Tools for funnel tracking
• Make it absolute minimum
Effort – MediumImpact – High
Growth Hacks
10. Email marketing
• Define the touch points, possible leaks
• Create a drip campaign
• Checklists with to-do lists
Effort – MediumImpact – High
Growth Hacks
11. Direct touch
• Early adopters and those who don’t convert
• Use email or skype
• If possible, inverst some time/money in hand-written thank-you cards or a tshirts
Effort – HighImpact – High
Growth Hacks
12. API Integration
• Piggyback on other platform’s audience
• Not always possible
• Look for opportunities, be the next Airbnb
Effort – HighImpact – High
Growth Hacks
13. Personalized sales
• Use Live chat – SnapEngage, Olark
• Upselling to converting clients: “Would you like fries with that?”
• Downselling to clients who don’t convert – extend their trial or lower the price
Effort – MediumImpact – High
Growth Hacks
• Mixpanel
• Google Analytics
• Inspectlet/ClickTale
• Optimizely
• Olark/SnapEngage
Effort – MediumImpact – High
Essential, Low Cost Tools
• Neil Patel’s Guide to Growth Hacking
• KISSmetrics Blog
• Conversion XL Blog
• Growhack Blog
• Sixteen Ventures Blog
• SEOmoz Blog
• Growthhacking.pro
Effort – MediumImpact – High
Resources
Thank you
JACEKBLAUT
Email: [email protected]: http://pl.linkedin.com/in/jacekblaut/Twitter: @JckBlaut
