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How much planning went into your app? 11 signs that you took a wrong turn

11 Signs of a Poorly-Planned App

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Page 1: 11 Signs of a Poorly-Planned App

How much planning went into your app?11 signs that you took a wrong turn

Page 2: 11 Signs of a Poorly-Planned App

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No Objective

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Set goalsbefore you have any hope of achieving them

Page 4: 11 Signs of a Poorly-Planned App

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No Metrics

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Identify key metrics& build them into the app design from the beginning

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Security

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A clear understanding of securitywill save you a lot in the long run

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No Outreach

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Show off your appand show off your core business at the same time

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Lost Content

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Plan ahead when you buildso that updating the app doesn’t mean starting all over

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Everything From Scratch

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Use mobile back-end servicesInstead of rebuilding basic functionality for every app

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The WrongDevice

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Reach your target through right deviceDevice demographics can vary significantly from country to country.

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Distribution

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Host your app on multiple app storesand increase downloads by as much as 20%

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Missing Stakeholders

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Stop repeating mistakes when your colleagues have already learned from them

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No Analytics Baseline

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Do a little research to your competitors to add context to your own analytics

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Not Using APIs to Engage Devs

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With a well-managed APIIt's possible for any developer to build tools on top of your data

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Where to turn?

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• Define your demographics, objectives, & metrics• Build your workflows, security, APIs, & other

tools• Deploy onto the stores and ad networks that

will reach your audience• Measure & optimize user engagement

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