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kort

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1001 places

1001 stories

50 themes

200 experts

1001 stories about Denmark

web consultant,Mette BomHeritage Agency of Denmark

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What is 1001 stories about Denmark?

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Let’s watch a movie about it

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Strategic aims & philosophy open

multifaceted

moveable

voluminous

democratic

modern

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Strategic aims 1:Wanting to MOVE our audience from…

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..a traditional approach to heritage

to a modern and interactive approach to heritage…

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(Danish) cultural heritage

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To protect and make people love… cultural heritage

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More strategic aims:

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…from grill bars

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from burger joints…

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to world heritage…

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From twin passage graves

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To music festivals…

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13-04-23

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We made the platform open and interactive switching from one-way communication….

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To the bazaar

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To bazaar-like communication…

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13-04-23

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Why did we do it?

To invite new & younger users to discuss heritage

mediate Danish history outside institutions

share data & facilitate info-sharing with others

boost alternative heritage tourism

activate local knowledge and this dude

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13-04-23

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Did we succeed?

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13-04-23

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Yes…but…

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”There ain’t no such thing as a free lunch”

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Lesson 1: We constantly need to engage & nurse users

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Lesson 2: users contribute differently and have different expectations: some like virtual heritage some like physical experiences

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1001 users telling new stories about Denmark…

The police head quartersin Cph

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1001-users developing content….

”Could you make the stories available as podcasts? Then I could use them when I drive to and from the Copenhagen airport to entertain my customers”

limodriver, cph

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1001-users commenting…

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”The story almost made me cry.It’s a fantastic place (Ærø) and the description is spot on. It’s very moving”

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users comment and develop site…

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Lesson 3: ”Sharing is caring” – open the site with webservices and widgets

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one website – several platforms

• Website• Mobile phone, iPhone

(Android)• Widget/iframe• Webservice• POI til GPS• Facebook• newsletter, rss feed• YouTube videos• Google Adwords and

SEO

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museer

municipalities

tourist offices

museums

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Statistics so far (since May)• ca. 20.000 monthly users• time spent on website: 3 minutes• 193 new profiles • 97 new places added• 384 pictures added• 1700 iPhone app users• 900 Facebook fans, 330 newsletter

subscribers (dk)• Active widgets:17

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• make a PR-plan, use celebs

• Put project on a permanent budget

• Use SEO (and Google Adwords)

More lessons learned:

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and….: • Forget the focus on

young people – they also grow old

• Develop your platform• Everything digital needs

nursing

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New features: • ”Travelling Denmark” –

3 families on a roadtrip • Rutes and tours –

historic hotels, highway sights & industrial heritage

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Thanks!Talk to you later at:

www.1001stories.dk

“The more you know, the more you care and the more you share.”