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Sept 15, 2010 The 10 Things You Must Do Online And The 10 Things You Can Do For Free Presented by Techsoup Canada For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948

10 Things You Must Do Online And The 10 Things You Can Do For Free

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Recording: http://www.youtube.com/watch?v=8RpoYqkqCUA An organization’s presence online is more than just having a website or a Facebook page. This webinar will cover some best practices on how organizations can use the web for effective communication and community engagement. Techsoup Canada will also provide some useful free tools to help you get on your way. Participants Will Walk Away With: • A list of useful tools for establishing an online presence • Best practices on effective online communication • How to web-think Jane Zhang – Program Director, TechSoup Canada Jane has extensive experience the IT field as well as in the non-profit sector. In her current role at TechSoup Canada, Jane is helping to build relationships between the voluntary, public, and private sectors to make technology more accessible for charity and nonprofits. Jane is also the Director of CSR at the ITAC, where she is working to promote the integration of Corporate Social Responsibility into core business practices for the ICT sector in Canada.

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Sept 15, 2010

The 10 Things You Must Do Online And The 10 Things You Can Do For Free

Presented by Techsoup Canada

For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948

CanadaHelps.org What is CanadaHelps?

A public charitable foundation that provides accessible and affordable online technology to both donors and charities.

For Charities

A cost-effective means of raising funds online.

For Donors

A one-stop-shop for giving.

CanadaHelps is a charity helping charities.

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Today’s Guest Presenter

Jane Zhang

• Program Director

• TechSoup Canada For audio, turn on your speakers, or

Call 1-416-900-1162, code 589-383-948

For the best webinar experience, close all other applications.

Reminders

Type questions in the Questions Log

Turn up your volume

You can hear us, but we can’t hear you

Webinar recording and slides will be available on

www.mycharityconnects.org

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• TechSoup Canada is a collaborative effort by:

– TechSoup Global,

– the Centre for Social Innovation,

– the Information Technology Association of Canada,

– made possible by a grant from the Ontario Trillium Foundation.

• 25 donor partners, over 300 donated technology products

• Admin fees displayed in Canadian dollars (pay in Canadian)

• Canadian learning content and regional tech events

About TechSoup Canada

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10 things you should be doing online

Flickr:

Ky Olsen

1

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How to listen

• Benefit:

o Find out what people are saying about you

o Alignment of external/organizational perceptions on mission and goals

• Best Practices:

o Make a list of similar organizations, research into what they are doing right

o Consult your community members and stakeholders to see what interests them

o Keep record of trending topics and discussions

• Webinar:

o Social Media Listening Dashboard (TechSoup Talk Series)

o https://cc.readytalk.com/cc/schedule/display.do?udc=l46tbr60g4s4

• Article:

o Beth Kanter: Actionable Listening: learning from other nonprofits

• http://www.bethkanter.org/action-listening/

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Beth Kanter’s blog: Actionable Listening

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Tools for Listening

• Google Alerts

• igoogle

• RSS

• Netvibes

• Analytics

• Google blog search

• Social Mention (http://www.socialmention.com)

• Trackur (http://www.trackur.com)

• Tweetdeck

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Social Mention

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Trackur

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Google Reader

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2

Setting a Goal

10 things you should be doing online

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Setting a goal

For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948

For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948

For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948

For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948

For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948

3

Share Your Story

10 things you should be doing online

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Share Your Story

• With 160,000 nonprofits in Canada, what makes your organization unique or different?

• The stories illustrate the impact of our work, it comes from the heart and shows the “essence” of your organization.

• Volunteers and potential donors have limited time and resources, stories touch people and build relationships

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For audio, turn on your speakers, or Call 1-416-900-1162, code 589-383-948

Tools for Sharing Your Story

• Facebook Fan page

• Twitter

• YouTube

• Vimeo

• Wordpress

• Blogger

• Flickr

• LinkedIn

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4

Experiment

10 things you should be doing online

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Experiment

Organizational Goal

Twitter

CRM Blogs

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Best Practices for Experimentation

• Be consistent about your goal, innovative with your tactics

• Buy-in and participation from staff and volunteers

• Listen with your ears, speak from the heart

• Establish clear guidelines for social media, but do not suffocate your personalities

• HAVE FUN!

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10 things you should be doing online

Risk Management

5

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Risk Management

• The cost of Free o The story of Ning

• Privacy o Facebook Privacy Issues

• Data Portability o Do you own your data, community?

o Proprietary vs. Open Source

o Commercial vs. In-house

• Knowledge Retention o Dedicated Staff vs. volunteer participation

• Social Media Policies o http://socialmedia.policytool.net

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6

Engaging With Your

Community

10 things you should be doing online

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Engaging with Your community • Relationship Development (Social CRM)

• Be part of the conversation, let go of control

• Respond quickly to your community

• Conversation Tone

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7

Collaborate

10 things you should be doing online

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10 things you should be doing online

• Crowd source content (did we mention let go of Control?)

• Develop relationship with bloggers

• Be open, encourage sharing of your articles, content

• Become the host or facilitator of discussion, remix community content with branded content for a more social online presence

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8

Measuring Your Success

10 things you should be doing online

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• 2010 Nonprofit Social Network Benchmark Report

http://www.nten.org/blog/2010/04/20/2010-nonprofit-social-network-benchmark-report

• Altimeter Report: Social Marketing Analytics

http://www.slideshare.net/jeremiah_owyang/altimeter-report-social-marketing-analytics

• Is your Nonprofit Facebook Page worth it? Measurement and analytics

http://www.truthypr.com/2010/04/measure-social-media-nonprofit-facebook-page-analytics.html

• How to use Facebook Insights to Measure Engagement

http://johnhaydon.com/2010/04/facebook-page-insights-measure-engagement

10 things you should be doing online

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Tools to help your measure your success

• Microsoft Excel /google spreadsheet

o Beth Kanter’s Actionable measurement for Social Media template

http://spreadsheets.google.com/ccc?key=0AtsV5h84LWk0dGdjSEJRLUpyQml1bDgtelFGTURjMVE&hl=en

o Nodexl (excel 2007 template for network overview)

• Facebook Insights

• Google Analytics

• Bit.ly

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9

Setting Goals - Reloaded

10 things you should be doing online

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Re-evaluate your strategy & tactics

What would you define as success

Are you reaching the right audience?

Make it easier for your target audience to reach

you (website, social media

How do you measure success/impact?

What is your community saying?

What would you do what the information is

telling you?

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10

Operational Efficiency

Marketing

Fundraising

Organizational Goal

HR

Communications

Knowledge

10 things you should be doing online

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• Integrate your strategy and tactics into your daily operations

• Prevent information overload by mapping out clear processes and streamline how information is categorized, processed and disseminated

• Automate tasks that are repetitious or mundane.

• Create a “force field graph” to move away from tasks you don’t like doing and toward tasks you are passionate about

Operational Efficiency

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Tools for working in the cloud

• Wikis/Google Sites

• Google Wave

• DimDim

• Skype

• dropbox

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Tech @ TechSoup Canada

Twitter

Google Sites

External Internal Collaboration

Skype Facebook

Constant Contact

Drupal CiviCRM

Dropbox

Google apps

Google mail

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Contact TechSoup Canada!

• Website: www.techsoupcanada.ca

• Email: [email protected]

• Twitter: @techsoupcanada

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ABOUT MYCHARITYCONNECTS

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• Free online resources

• Information about technology

• Video demonstrations

• More webinars

• Past webinar recordings

• Learning opportunities

• Events

Next Webinar

“BIG Gifts! Using CanadaHelps for

Gifts of Securities”

September 29 2PM – 3PM

(Eastern Time)

www.mycharityconnects.org

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Question and Answer

You can hear us, but we can’t hear you

Ask questions here

Ask away!

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Thank you for attending!

Webinar slides and recording will be up on:

www.mycharityconnects.org/pastwebinars

Check out www.mycharityconnects.org for more resources!

Questions, feedback, comments?

Email us at: [email protected]

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