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Pink Elephant – Leading The Way In IT Management Best Practices
10 Things All IT Managers Need To Know About Social Media
January 31, 2011
Chris Dancy Director of Digital Engagement
Pink Elephant
10 Things All IT Managers Need To Know About Social Media
© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries. 2
Welcome & Agenda
Consumerization Social Recommendation
Engines Mobility Appification Super User v.2 Personal Sourcing Collaboration Social Enterprise The Future
10 Things All IT Managers Need To Know About Social Media
© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.
Things To Remember
Cloud….. Impact
What – Defined By How – Driven By Who – Impacted By
3
10 Things All IT Managers Need To Know About Social Media
© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.
Consumerization - What
1999 Business Pushing into Home
2010 Home Pushing into Business
4
10 Things All IT Managers Need To Know About Social Media
© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.
Consumerization - Who
Asset Managers Tier One Support Change Managers Process Managers HR Finance
5
10 Things All IT Managers Need To Know About Social Media
© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.
Consumerization - How
Expectations of The Enterprise Perception of The Enterprise
6
10 Things All IT Managers Need To Know About Social Media
© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.
Social - What
1999 Traditional IT Support = Help Desk Call Center Support = CRM
2010 Log What?
7
10 Things All IT Managers Need To Know About Social Media
© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.
Social - Who
IT HR Legal Marketing Human Resources
8
10 Things All IT Managers Need To Know About Social Media
© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.
Social - How
Word of Mouth = World of Mouth
9
10 Things All IT Managers Need To Know About Social Media
© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.
Recommendation Engines - What
{Geo + Graph} + Search Term = Recommendation
10
10 Things All IT Managers Need To Know About Social Media
© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.
Recommendation Engines - Who
Internal Customers External Customers
11
10 Things All IT Managers Need To Know About Social Media
© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.
Recommendation Engines - How
Enterprise Knowledge
12
10 Things All IT Managers Need To Know About Social Media
© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.
Mobility - What
13
10 Things All IT Managers Need To Know About Social Media
© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.
Mobility - Who
EVERYONE
14
10 Things All IT Managers Need To Know About Social Media
© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.
Mobility - How
Ratings Location Tagging Phones Voice Location Smart v2.0
15
10 Things All IT Managers Need To Know About Social Media
© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.
Appification - What
16
10 Things All IT Managers Need To Know About Social Media
© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.
Appification - Who
Enterprise IT
17
10 Things All IT Managers Need To Know About Social Media
© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.
Appification - How
App Store App as a Platform
18
10 Things All IT Managers Need To Know About Social Media
© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.
Super User v2 - What
Gen Y, Gen Z, and Early Adopters
19
10 Things All IT Managers Need To Know About Social Media
© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.
Super User v2 - Who
Enterprise IT
20
10 Things All IT Managers Need To Know About Social Media
© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.
Super User v2 - How
Mobility, Social, Consumerization, Recommendation
21
10 Things All IT Managers Need To Know About Social Media
© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.
Personal Sourcing - What
Rise of the Cubical Entrepreneur
22
10 Things All IT Managers Need To Know About Social Media
© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.
Personal Sourcing - Who
Peers and Coworkers
23
10 Things All IT Managers Need To Know About Social Media
© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.
Personal Sourcing - How
Micro Service / Task Communities
24
10 Things All IT Managers Need To Know About Social Media
© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.
Collaboration - What
Shared Ideas Images Recommendations Documents Feelings
25
10 Things All IT Managers Need To Know About Social Media
© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.
Collaboration - Who
Knowledge Workers Project Managers
26
10 Things All IT Managers Need To Know About Social Media
© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.
Collaboration - How
27
10 Things All IT Managers Need To Know About Social Media
© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.
Social Enterprise - What
28
10 Things All IT Managers Need To Know About Social Media
© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.
Social Enterprise - Who
You.
29
10 Things All IT Managers Need To Know About Social Media
© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.
Social Enterprise - How
30
10 Things All IT Managers Need To Know About Social Media
© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.
The Future – What – Who - How
31
10 Things All IT Managers Need To Know About Social Media
© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries.
The Future – What – Who - How
32
For More Information…
10 Things All IT Managers Need To Know About Social Media
© Pink Elephant, 2011. All Rights Reserved. ITIL® is a Registered Trade Mark of the Office of Government Commerce in the United Kingdom and other countries. 33
Questions?
Thank You PINK ELEPHANT www.pinkelephant.com
Chris Dancy
http://servicesphere.com/blog
http://twitter.com/servicesphere
