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10 nowtime to get serious about the mobile web
reasons why is the perfect
v2
Email [email protected] or follow @tijs on Twitter.i
My name is Tijs and I love mobile.
http://blog.sectiondesign.co.uk/2009/10/the-making-of-digital-nostalgia-mobile-evolution/
And we’re only just getting started
By Leodileo on Flickr
2005: the year of the mobile web
2006: the year of the mobile web
2007: the year of the mobile web
2008: the year of the mobile web
2009: the year of the mobile web
2010: the year of the mobile web
2005: the year of the mobile web
2006: the year of the mobile web
2007: the year of the mobile web
2008: the year of the mobile web
2009: the year of the mobile web
2010: the year of the mobile web
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1 Battle of the devices
By chriswsonic357 on Flickr
Apple introduces the iPhone (2007)
“The iPhone has taken the frustration out of browsing on a mobile phone.”Charles Wolf, Needham & Company
70%Check email at
least once a day.
60%Browse the web at least once a day.
80%Use iPhone to
browse the web.
http://www.billshrink.com/blog/wp-content/themes/shrinkage/images/graphics/nexus-one-total-cost.jpg
iPhone sets the bar
Let’s not forget about software.
2 Early adopters eager to consume the mobile web
So who is this early adopter?• young (aged 16-34)• affluent• urban-dwelling• professional
By ohad* on Flickr
Essential Research
• Social networking (70%)• News and information• Email
And what are they using the mobile web for?
Let’s put things in perspective though
Essential Research
• “It’s too expensive.”• “My mobile is not capable.” (60%!)• “Why would I?”• “I don’t get it (and hey, I don’t care).”
76% of mobile phone users don't use their mobile to access the Internet
3 Millions of users entering the market in the next few years
The launch of the iPad brought about an interesting discussion
• “Most people don’t need a computer.”• “The iPad is the uncomputer for the
masses.”• “Should the Apple iPad be considered
a computer?”• “My mom's next computer is going
to be an iPad.”• “Apple foresees a future in which the
iPad is the default way people do what they now do with computers.”
“In three years time, desktops will be irrelevant.”
John Herlihy, Google
By futureatlas.com on Flickr
Mobile brings internet to developing countries
“More people will access the mobile web than the desktop web.”
20132015
In according to Gartner.
In according to Morgan Stanley.
4 Social networking is the number one reason to use the mobile web
“The explosion of social networks in the past few years is just the Web catching up with life, since people are naturally social.”Eric Schmidt, Google
70%Use the mobile web for social networking.
GSMA/Comscore
Accounts for nearly half of all the time people in the UK spend going online using their phones.
“Facebook dominates UK mobile use.”
December 2009
Facebook 2002
Google 395
Microsoft 165
Orange 138
AOL 106
UK number of mobile minutes spent (millions)
– You don't know what you're missing until you get a taste –
5 Services are more important than hardware
– Touchscreen smartphones are the new standard –
– Even Nokia says so –
Focus on mobile services
• communication (social networking!)• integration and synchronisation• mobile payments• context-aware• mobile health• ...
6 Realtime
– Everything is realtime –
Mobile is the perfect medium to keep up with the realtime web.
• Who’s doing ... now?• Where can I ... now?• Why is ... now?• ... now?
By apoxapox on Flickr
It’s always with us
7 Context is king
Location is pretty obvious
“... there are now over 6000 location-based iPhone apps, 900 Android apps and 300 BlackBerry apps.”Skyhook
freymartin.de/en/projects/jitwatch
8 Mobile makes money
The app store economy– July 10, 2008: iTunes App Store launch –
140 000 apps
3 000 000 000 downloads
350 / second
75 % free
€ 2,70 price
2009 2010 2013
Downloads 2,5 4,5 21,6
Revenue $4,2 $6,8 $29,5
Numbers in billions.
Gartner mobile application store predictions
+ -• users know where to go• closely monitored: secure• don’t worry about payment,
traffic, ...• top lists generate more
downloads• ...
• revenue share• app store owner decides• slow publishing process• ...
* don’t worry: the app store is only one way to distribute your service
Kelsey Group
SMS
Display
Search
3$(.*%4' '.$((2 (',",( 35% &56) !(
)%.7) "#'!
– Mobile display advertising isn’t quite dead though –
– Action speaks louder than words –
– Bridging the gap between online and offline –
9 It’s called “smartphone” for a reason
location
GPS
humidity
speed
sound
noise
shake
temperature
smell
weight
health
compass light
height
proximity
motion
pressure
Cry Translator for iPhone
Sleep Cycle for iPhone
WakeMate
10 Big businesses are excited about mobile
We’re ready for the real thing
By thorinside on Flickr
“We think there is the potential to actually make this mobile web better than the PC web.”
Jonathan Rosenberg, Google
slideshare.net/tijs@tijs on Twitter
– Thank you –