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10 now time to get serious about the mobile web reasons why is the perfect v2 Email [email protected] or follow @tijs on Twitter. i

10 reasons why now is the perfect time to get serious about the mobile web

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Page 1: 10 reasons why now is the perfect time to get serious about the mobile web

10 nowtime to get serious about the mobile web

reasons why is the perfect

v2

Email [email protected] or follow @tijs on Twitter.i

Page 2: 10 reasons why now is the perfect time to get serious about the mobile web

My name is Tijs and I love mobile.

Page 4: 10 reasons why now is the perfect time to get serious about the mobile web

And we’re only just getting started

By Leodileo on Flickr

Page 5: 10 reasons why now is the perfect time to get serious about the mobile web

2005: the year of the mobile web

2006: the year of the mobile web

2007: the year of the mobile web

2008: the year of the mobile web

2009: the year of the mobile web

2010: the year of the mobile web

Page 6: 10 reasons why now is the perfect time to get serious about the mobile web

2005: the year of the mobile web

2006: the year of the mobile web

2007: the year of the mobile web

2008: the year of the mobile web

2009: the year of the mobile web

2010: the year of the mobile web

)*+*,(# -"$#&"$(

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Page 7: 10 reasons why now is the perfect time to get serious about the mobile web

1 Battle of the devices

Page 8: 10 reasons why now is the perfect time to get serious about the mobile web

By chriswsonic357 on Flickr

Apple introduces the iPhone (2007)

Page 9: 10 reasons why now is the perfect time to get serious about the mobile web

“The iPhone has taken the frustration out of browsing on a mobile phone.”Charles Wolf, Needham & Company

Page 10: 10 reasons why now is the perfect time to get serious about the mobile web

70%Check email at

least once a day.

60%Browse the web at least once a day.

80%Use iPhone to

browse the web.

Page 12: 10 reasons why now is the perfect time to get serious about the mobile web
Page 13: 10 reasons why now is the perfect time to get serious about the mobile web
Page 14: 10 reasons why now is the perfect time to get serious about the mobile web

Let’s not forget about software.

Page 15: 10 reasons why now is the perfect time to get serious about the mobile web

2 Early adopters eager to consume the mobile web

Page 16: 10 reasons why now is the perfect time to get serious about the mobile web

So who is this early adopter?• young (aged 16-34)• affluent• urban-dwelling• professional

By ohad* on Flickr

Page 17: 10 reasons why now is the perfect time to get serious about the mobile web

Essential Research

• Social networking (70%)• News and information• Email

And what are they using the mobile web for?

Page 18: 10 reasons why now is the perfect time to get serious about the mobile web

Let’s put things in perspective though

Page 19: 10 reasons why now is the perfect time to get serious about the mobile web

Essential Research

• “It’s too expensive.”• “My mobile is not capable.” (60%!)• “Why would I?”• “I don’t get it (and hey, I don’t care).”

76% of mobile phone users don't use their mobile to access the Internet

Page 20: 10 reasons why now is the perfect time to get serious about the mobile web

3 Millions of users entering the market in the next few years

Page 21: 10 reasons why now is the perfect time to get serious about the mobile web

The launch of the iPad brought about an interesting discussion

• “Most people don’t need a computer.”• “The iPad is the uncomputer for the

masses.”• “Should the Apple iPad be considered

a computer?”• “My mom's next computer is going

to be an iPad.”• “Apple foresees a future in which the

iPad is the default way people do what they now do with computers.”

Page 22: 10 reasons why now is the perfect time to get serious about the mobile web

“In three years time, desktops will be irrelevant.”

John Herlihy, Google

Page 23: 10 reasons why now is the perfect time to get serious about the mobile web

By futureatlas.com on Flickr

Mobile brings internet to developing countries

Page 24: 10 reasons why now is the perfect time to get serious about the mobile web

“More people will access the mobile web than the desktop web.”

20132015

In according to Gartner.

In according to Morgan Stanley.

Page 25: 10 reasons why now is the perfect time to get serious about the mobile web

4 Social networking is the number one reason to use the mobile web

Page 26: 10 reasons why now is the perfect time to get serious about the mobile web

“The explosion of social networks in the past few years is just the Web catching up with life, since people are naturally social.”Eric Schmidt, Google

Page 27: 10 reasons why now is the perfect time to get serious about the mobile web

70%Use the mobile web for social networking.

Page 28: 10 reasons why now is the perfect time to get serious about the mobile web

GSMA/Comscore

Accounts for nearly half of all the time people in the UK spend going online using their phones.

“Facebook dominates UK mobile use.”

December 2009

Facebook 2002

Google 395

Microsoft 165

Orange 138

AOL 106

UK number of mobile minutes spent (millions)

Page 29: 10 reasons why now is the perfect time to get serious about the mobile web

– You don't know what you're missing until you get a taste –

Page 30: 10 reasons why now is the perfect time to get serious about the mobile web

5 Services are more important than hardware

Page 31: 10 reasons why now is the perfect time to get serious about the mobile web

– Touchscreen smartphones are the new standard –

Page 32: 10 reasons why now is the perfect time to get serious about the mobile web

– Even Nokia says so –

Page 33: 10 reasons why now is the perfect time to get serious about the mobile web

Focus on mobile services

• communication (social networking!)• integration and synchronisation• mobile payments• context-aware• mobile health• ...

Page 34: 10 reasons why now is the perfect time to get serious about the mobile web

6 Realtime

Page 35: 10 reasons why now is the perfect time to get serious about the mobile web

– Everything is realtime –

Page 36: 10 reasons why now is the perfect time to get serious about the mobile web

Mobile is the perfect medium to keep up with the realtime web.

• Who’s doing ... now?• Where can I ... now?• Why is ... now?• ... now?

Page 37: 10 reasons why now is the perfect time to get serious about the mobile web

By apoxapox on Flickr

It’s always with us

Page 38: 10 reasons why now is the perfect time to get serious about the mobile web

7 Context is king

Page 39: 10 reasons why now is the perfect time to get serious about the mobile web

Location is pretty obvious

Page 40: 10 reasons why now is the perfect time to get serious about the mobile web

“... there are now over 6000 location-based iPhone apps, 900 Android apps and 300 BlackBerry apps.”Skyhook

Page 41: 10 reasons why now is the perfect time to get serious about the mobile web
Page 42: 10 reasons why now is the perfect time to get serious about the mobile web
Page 43: 10 reasons why now is the perfect time to get serious about the mobile web

freymartin.de/en/projects/jitwatch

Page 44: 10 reasons why now is the perfect time to get serious about the mobile web

8 Mobile makes money

Page 45: 10 reasons why now is the perfect time to get serious about the mobile web

The app store economy– July 10, 2008: iTunes App Store launch –

Page 46: 10 reasons why now is the perfect time to get serious about the mobile web

140 000 apps

3 000 000 000 downloads

350 / second

75 % free

€ 2,70 price

Page 47: 10 reasons why now is the perfect time to get serious about the mobile web
Page 48: 10 reasons why now is the perfect time to get serious about the mobile web

2009 2010 2013

Downloads 2,5 4,5 21,6

Revenue $4,2 $6,8 $29,5

Numbers in billions.

Gartner mobile application store predictions

Page 49: 10 reasons why now is the perfect time to get serious about the mobile web

+ -• users know where to go• closely monitored: secure• don’t worry about payment,

traffic, ...• top lists generate more

downloads• ...

• revenue share• app store owner decides• slow publishing process• ...

* don’t worry: the app store is only one way to distribute your service

Page 50: 10 reasons why now is the perfect time to get serious about the mobile web

Kelsey Group

SMS

Display

Search

3$(.*%4' '.$((2 (',",( 35% &56) !(

)%.7) "#'!

Page 51: 10 reasons why now is the perfect time to get serious about the mobile web

– Mobile display advertising isn’t quite dead though –

Page 52: 10 reasons why now is the perfect time to get serious about the mobile web

– Action speaks louder than words –

Page 53: 10 reasons why now is the perfect time to get serious about the mobile web

– Bridging the gap between online and offline –

Page 54: 10 reasons why now is the perfect time to get serious about the mobile web

9 It’s called “smartphone” for a reason

Page 55: 10 reasons why now is the perfect time to get serious about the mobile web

location

GPS

humidity

speed

sound

noise

shake

temperature

smell

weight

health

compass light

height

proximity

motion

pressure

Page 56: 10 reasons why now is the perfect time to get serious about the mobile web

Cry Translator for iPhone

Page 57: 10 reasons why now is the perfect time to get serious about the mobile web

Sleep Cycle for iPhone

Page 58: 10 reasons why now is the perfect time to get serious about the mobile web

WakeMate

Page 59: 10 reasons why now is the perfect time to get serious about the mobile web

10 Big businesses are excited about mobile

Page 60: 10 reasons why now is the perfect time to get serious about the mobile web

We’re ready for the real thing

By thorinside on Flickr

Page 61: 10 reasons why now is the perfect time to get serious about the mobile web

“We think there is the potential to actually make this mobile web better than the PC web.”

Jonathan Rosenberg, Google