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10 Wearable Adoption MythsA discussion on misconceptions in wearables
that are slowing the road to mass adoption.
One quarter innovator, one quarter provocateur,
and the remaining; iconoclast.
3 20 50 80/
50/50
80% 20%
A
KodakMoments
ZuneMoments
VS
80% 20%
B
BigPharma
MedTechnology
VS
50% 50%
C
DigitalTransformation
DigitalDisruption
VS
80% of
everything is crap
80% of
tipping is business
80% 20%
01
Input DevicesListening to the Body
Output DevicesMaking me Smarter
VS
80% of
sensors not invented
80% 20%
02
ImmersiveAnd Episodic
PassiveMonitoring
VS
80% of
activity is episodic
The pharmacy is poised to be
the largest device but the
smallest hospital
5K 60K .5MHOSPITALS PHARMACIES TELLER MACHINES
80% 20%
03
PreventativeHealth Model
DigitalHealth
VS
80% of
sickness is hedonism
20% 80%
04
MediaAnd Content
PersonalizationAnd Context
VS
80% of
clues are still missed
80% 20%
05
RemovingRetail Friction
PersonalizedOffers and Marketing
VS
80% of
marketing is wasted
50% 50%
06
SmarterFitness
ImprovedLifestyle
VS
Those who care about fitness
care, those who don’t, don’t.
80% 20%
07
InternetOf Things
WearableDevices
VS
20% 80%
08
TechnologyInnovation
Augmented Humanity
VS
80% of
humans are lazy
50% 50%
09
Fashion canSolve for Vanity
Design can SolveFor Most Laziness
VS
80% of
design is still UX, 20%
is function
80% 20%
10
CausingHypochondria
FixingHedonism
VS
80% of
sickness can be solved with
diet and exercise
80% of
everything is crap
Products do not tip
experiences and outcomes do
80% of
tipping is business
model innovation
A
KodakMoments
ZuneMoments
VS
20% of
tipping is from
product innovation
Streams of data
Single Point of Time (SPOT) Measure vs. Stream of Imformation
State of Sensor Innovation
On
colo
gy
Dig
esti
ve
Car
dio
logy
Res
pir
ato
ry
Hospital Doctor Lab-in-a-box Wearable
Stream x Year Month Month Day
Stream x x Day Year Month Month
Stream x Month Day Minute Second
Stream x x Year Year Month Year
Stream x x Day Day Day day
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