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Contact Information Sun Life Plaza West Tower144-4 Avenue SW Suite 1600Calgary, T2P 3N4 Canada
Phone 403.457.8008
Email [email protected]
www.katipult.comTwitter @JOIMedia
Introducing Katipult: Online Fundraising Software
A Product of JOI Media
A turnkey software solution for enterprises and nonprofits
On Katipult, a donation isn’t the end, it’s the beginning.
The fundraising landscape is changing rapidly with new technologies and giving trends.
Fundraising 2.0 – multi-generational, multi-strategy, multi-channel
Online donations are a larger percentage of giving every year, both in total revenue and number of donors.
In 2010 online donations increased 34% to $20+ billion; the growth in online donations by organization size was as follows:
SmallOrganizations
MediumOrganizations
LargeOrganizations
0
10
20
30
40
50
60
Y-O-Y % growth
Organization Size
On Katipult, a donation isn’t the end, it’s the beginning.
The Internet is a significant source of new donors! Online donors are younger, have higher incomes, give more the first time and give more over time than offline donators.
Median age
25 - 55Median age
45 - 75+
$100k+earners
18%$100k+earners
32%
$62Median gift
$32Median gift
Online-aquired Donors Offline-aquired Donors
Age
Average Income
Average First Time Donation
$$
On Katipult, a donation isn’t the end, it’s the beginning.
We provide the tools to effectively ENGAGE the donors and supporters of your organization.
Demonstrating Impact Measuring and communicating your impact to get people to support your cause with money, time, goodwill and energy, while alleviating mounting accountability pressures.
Marketability Developing an effective marketing program to expand and diversify your current donor base,increase donations from donors, encourage multiple donations, and enhance donor loyalty and retention.
Differentiation Positioning yourself within a sector that has experienced a proliferation of new charities andnon-profits during the past decade, all competing for funding.
Donor Feedback Monitoring and tracking the demographic of donors, average donation size, trends andbenchmarks across campaigns, as well as feedback and suggestions.
On Katipult, a donation isn’t the end, it’s the beginning.
We’ve redefined the fundamentals of creating movements and engaging donors. A donation isn’t the end, its the beginning.
If you build it, they won’t come
You need an online fundraising strategy! Simply having a passive website to collect donations won’t deliver results. We want people to donate because its fun and rewarding.
Remember, raising money is only one half of the equation.1 Raise Funds
Execute Projects
Building a Following
On Katipult, a donation isn’t the end, it’s the beginning.
2Define Results People want to feel like they can make an impact with their donation. If the objective of your fundraising campaign can’t be measured or quantified, we’ll need to rethink it.
To create a movement you need a clear, well-articulated strategic plan that creates a sense of urgency and provides a definitive point of success. We like the term “Project-Specific Fundraising”.
On Katipult, a donation isn’t the end, it’s the beginning.
3Centralize your project online Its time to get organized! Store your campaign videos, photos, and blog posts. A virtual library of social good. With everything in one place, our detailed project analytics will allow you to optimize your fundraising efforts.
On Katipult, a donation isn’t the end, it’s the beginning.
4 “A person can have the greatest idea in the world. But if that person can’t convince enough other people, it doesn’t matter”
— Gregory Berns
The story is everything
Connect with people and compel them to donate to your cause. Learning to tell a story that others will share is an art, its the foundation of marketing and advertising.
On Katipult, a donation isn’t the end, it’s the beginning.
5Your network is gold
To create a movement you need to start grass roots. Leverage your network. This is the essence of “Crowd Funding”, the power Katipult was built to harness.
“There are two ways of spreading light - to be the candle or the mirror that reflects it.” — Edith Wharton, Vesalius in Zante
On Katipult, a donation isn’t the end, it’s the beginning.
6Show the people involved People always give to people. A personal connection with your project manager, and social validation from other supporters go a long way.
On Katipult, a donation isn’t the end, it’s the beginning.
7Share your updates There is a reason why people love reality TV. Let your supporters live vicariously through you by sharing progress updates, and fun and touching moments throughout the project.
This is how you will build a loyal following and develop strong relationships. There’s a better chance they’ll donate a second or third time if you do.
“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
— Maya Angelou
On Katipult, a donation isn’t the end, it’s the beginning.
8Learn to celebrate small victories Project momentum. Every project can be structured with milestones, and tasks required to complete them. When you complete a milestone, you should dance in the streets and let all your supporters know that you’re one step closer to results.
Again, there’s a better chance they’ll donate a second or third time if you do.
On Katipult, a donation isn’t the end, it’s the beginning.
9Build a following We know you’re busy multi-tasking your day-to-day, so our opt-in notifications system will take care of notifying supporters of Milestone completions and other project updates.
On Katipult, a donation isn’t the end, it’s the beginning.
10Get your supporters to spread the word The biggest problem in fundraising isn’t getting people to give, it’s getting people to ask others to give. We implemented our rewards system to help you provide supporters that successfully refer others with incentives.
Our rewards system is simple,
fun, and often won’t cost you
a penny.
On Katipult, a donation isn’t the end, it’s the beginning.
Contact Us
Our “Full-Cycle” approach to fundraising is fun, easy and it delivers results. We built the vision for fundraising campaigns that people have asked for. Join our movement.
JOI Media
Sun Life Plaza West Tower
144-4 Avenue SW Suite 1600
Calgary, T2P 3N4 Canada
Phone
403.457.8008
@JOIMedia
