Sou Mais Web

A Privacidade na Era da Intimidade Coletiva

Setembro, 2009

http://www.loca-lab.org/

  Personalidade Major

FRE

E

TI

ME

LEARNING Physics (46%), Philosophy (37%), Math (31%), Electrical Engineering (26%), and Computer Science (24%)

READING English (55%)

STAYING AT HOME

History (24%)

DOING ANYTHING EXCITING

undecided/undeclared (62%)

FULFILLING COMMITMENTS

Psychology (27%)

WATCHING TV International Relations (26%)

YOU

INTELLIGENT Philosophy (59%) and Computer Science (42%)

SUCCESSFUL Computer Science (7%)

SOCIALLY ADAPTABLE

Science, Technology, and Society (46%)

ATTRACTIVE Political Science (29%) and International Relations (25%)

LOVABLE Political Science (24%)

KIND Public Policy (45%)

WEIRD Physics (34%), Math (28%), and Electrical Engineering (18%)

FUN Human Biology (38%)

CREATIVE Product Design (62%) and English (42%)

SEXY English (18%)

Table A1: Correlations between a user's personality and their preferences.

personalitypreference/

activity

item(Z score, number of individuals who selected both the personality trait

and the item, the number expected if random)

attractive

book business (4.34, 48, 26.5)

movie erotic & softcore (3.09, 48, 31.5)

music disco (3.04, 51, 34.1)

other weightlifting (4.64, 102, 67.8)

socialbar-hopping (5.43, 154, 107.4), clubbing (5.83, 190, 137.3), hip-hop dancing (4.20, 121, 87.2), hot tubbing (5.14, 157, 112.4), partying (5.55, 246, 195.4)

watersportcrew (3.99, 30, 14.9), diving (3.32, 20, 9.8), jet skiing (3.41, 68, 46.4), scuba diving (3.18, 62, 42.6)

creative

bookart & photography (6.47, 143, 88.7), philosophy (3.42, 120, 91.0), fiction & literature (3.26, 282, 248.6), classics (2.75, 164, 137.4)

musicfolk (4.80, 83, 50.9), bluegrass/rural (3.26, 57, 37.8), jazz (3.16, 164, 133.6)

movieart (6.95, 141, 83.8), documentary (2.79, 129, 104.2), independent (5.04, 206, 155.7)

not* friendly

book philosophy (3.19, 297, 252.1), sex (3.22, 169, 133.9)

movie erotic & softcore (2.83, 139, 110.6), independent (2.93, 480, 431.4)

music funk (2.93, 194, 159.5)

social hot tubbing (3.03, 444, 394.7), raving (2.80, 181, 149.0)

FERNANDA BRUNO

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