The future of TV, today!

Vincent Everts

dinsdag 19 mei 2009

Who isVincent Everts?

dinsdag 19 mei 2009

InterimIC innovation acceleration

Innovation study trips:2008: China2009: Russia

Innovation inhealth care:2006: India2007: USA2008: Japan

Healthcareinnovation eventInnovation in Government

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Videoblogger

Talk to Me!

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find, collect, publish

www.yubby.comdinsdag 19 mei 2009

• kassa

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time consumption Web 1.0 Viral Marketing (PP) travel

RSS Explained Web 2.0 Kindle

explained Marketing 2.0 Google Adwords Tudou

Google Docs Online video elections 2.0

Multitasking Twitter Amazon Yubby Co-Creation

Google Streetview Online collaboration Social tools

Dell Sucks Support 2.0 Viral Marketing

Kryptonite Lock Enterprise 2.0 VMS Zoomz HD ebay

news resume VMS Google trends

What are we going to talk about?

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Web1.0

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7

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TV: 39% 178 min.

Radio: 33% 151 min.

Internet: 19% 86 min.

Newspaper: 6% 26 min

Magazines: 4% 18 min

How do we spend our time?

39%

33%

19%

6%4%

TV RadioInternet NewspapersMagazines

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Time & advertisement

Time online: 1,5 h pp/dayOnline adds !500M/yrAdds ! 0,07 pp/h

TV 3 hours/day/userAdvertisement !200M public + !600 commercialadvertisment/hour TV watching ! 0,06

NewsPapers 20 min/day!750M adv revenueAdds ! 0,50 pp/h

Magazines18 m/dayAdvertisement !700Reclame inkomsten: ! 0,70 pp/ph

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• $20 miljard sales

• 3 Billion searches/day

• Only money from Adwords

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12

IMPACT ON BUSINESS

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E-commerce worldwide

2009: 500 miljard euro

2008: 400 billion euro

+25%

bron: thuiswinkel.org

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ProductinformatieSocial toolsdinsdag 19 mei 2009

90% social tools

Product info

Social tools

what else do people buy

what do they recommend?

Tags of clients

What do they buy in the end?

what else?

Description of customers

reviews of the customers

review of the reviews

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Download everything wirelessly

Buy books wirelessly

E-ink technologie reads the best

240.000 titels

30 hours battery & fantastic userinterface

kindle

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beta

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• Weblogs

• Flickr

• Wiki’s

• RSS

• RSS readers

• Del.icio.us

• Youtube

• Facebooks

WEB 2.0

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Who talks

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Blogs demografie

Bron: Technorati 2008

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Weblogs

Everyone blogs!dinsdag 19 mei 2009

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Try for free

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Also professional

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7 guidelines

1. Know what you are doing

2. Avoid marketing talk

3. Keep it fresh

4. Reinforce company’s core values

5. Encourage employees to use it

6. Create blogging policies

7. Have fine printdinsdag 19 mei 2009

RSSdinsdag 19 mei 2009

RSS Readers

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Email is broken

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Communication 2.0

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Why callvia computer?

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It’spersonal!

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Wordprocessing 1951

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Wordprocessing 1985

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Wordprocessing 2008

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Online collaborationRevisionscompare

dinsdag 19 mei 2009

Social bookmarking del.icio.us

Web 2.0 startpagina Netvibes & iGoogle

Online to do lists Ta-da list & Remember the Milk

Peer production news Digg & eKudos

Photo management Flickr & Picasa

Web wordprocessing Google Docs

Online calendar Google Calendar

Project management Basecamp

Mindmapping Mindmeister

Best Web 2.0 software

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Web 2.0 Trend:Co-Creation

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49

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Social Networking

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88

Internet goes mobile

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Mobile internet is where internet was 5 years ago

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Impact of internet and video on TV?

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The New TV?

• Digital TV

• Harddisk recorder / PVR

• HDTV

• Internet TV

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1,2 Mio

1,5 Mio

BOOM"Platte" TV

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Penetration of HD recorders (estimated)

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HDTV & PVR’s in US

# PVR’s % PVR’s

2008 28,6M 25%

2014 52,3M 44%

source: MAGNA

25% has HDTV & PVRdinsdag 19 mei 2009

Connected devices

0

25

50

75

100

2009 2013

100 M

57 M

Connected devices will almost double in 4 years

source: Park Associates

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Next: Internet TV’s

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Internet overtakes TV

If the current growth continuesthe internet will overtake TV

as most consumed media in 2010

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Video Everywhere

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35

15-02-07 ROOS - Regionale TV in 2010 35

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0

75

150

225

300

jan 2005 june 2005 jan 2006 june 2006 jan 2007 june 2007 jan 2009

mill

ions

of uniq

ue

visi

tors

april 2005first video

july 2006

Daily more then

100 million

watched videos

and 65.000 added

march 2007

Viacom sues YouTube

for $1 miljardoctober 2006

Google buys

YouTube for

$1,65 billion

now:

13 hour of video

added every

minute

Growth of YouTube

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Internetvideois not just YouTube!

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Tudou.com bigger YouTube

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13,072,164,000

videos available

75.5% of internet audience

viewed online video

312 minutes

of video watched on average

3.5 minutes

average duration of the video

watched

How big is video?

source: ComScore Feb 2009dinsdag 19 mei 2009

Online video is the most popular online entertainment, with more than 1 in 4 (28%) Europeans watching video

An increase of over150% since 2006

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TV vs Web viewingObama inauguration

35.5M TV viewers69.8M Web viewers

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43B

57B

Embeds / WidgetsNBC.com

1 Billion full episodestreams in 2 years

43% via embeds & widgets

NBC.com

source: NewTeeVee

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2008 stats

1,6M unique visitors44% increase from 2007

130M streams started70% increase from 2007

source: Uitzendinggemist.nl / NPO

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Watch it anywhere

Samenvatting

Hele uitzending

Widgets

ClipsUpdates

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If you don’t do it, someone else will...

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With these HD devices anyone can do it!

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Easy & everywhere

• Create videos with ease

• Let customers create videos about you

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• Quick & easy -live with 1 click

• If you have a webcamyou can stream

Lifestreaming

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Produce your own TV

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Lifestreaming

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Lifestreaming

• Studio in a box

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Lifestreaming

• Live streaming on mobile phone

• Nokia, iPhone, Blackberry

• Put on blogs, facebook

• Robert Scoble popularized

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Lifestreaming

Life blogging with mobile without installation

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HD Internetvideo

• Super quality

• Available in next 5 years everywhere

Click to play

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Find, Collect, Publish

Find35+ sources (more on the way)

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Friends & profiles

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+35 video sources

& more to follow!

dinsdag 19 mei 2009

Find, Collect, Publish

Collect

Drag & dropEdit meta dataSee previews

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Player page

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Manage video

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Publish it with widgets

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Elections 2.0

Obama Girl

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Elections 2.0

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The phenomenon

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80

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“What are you doing in 140 characters”

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Customer service

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Twittering during TV

High peaks = broadcast

Low peaks =rerun

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Track viewers interest

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When & howdo I use Twitter?

source: Twitstats.com of @vincentedinsdag 19 mei 2009

It’s now mainstream!

dinsdag 19 mei 2009

tweetdeck

dinsdag 19 mei 2009

+ TV =

Social TV?dinsdag 19 mei 2009

Marketing

2.0

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Todo list 2009

• 10% viewers online

• 1% of users to contribute through reactions, blogs, twitter Emails, IM

• Start Mobile presence

• 2.5% of advertisement revenue

dinsdag 19 mei 2009

www.vincente.nl

www.yubby.com

www.interimic.nl

vincent@everts.net

www.twitter.com/vincente

Vincent Everts

dinsdag 19 mei 2009