Hello

Radish:

Theresa Szczurek, CEO Co-Founder

Dick Davis, CTO Co-Founder

Tom Colamonico, VP of Sales

John Meteer, Channel Sales Manager

Jackie McDonald, Director of Customer Care

Agenda Introductions

Learn About You and Your Clients Needs / Problems

Introduce You to Radish and ChoiceView

Discuss / Learn from You

What Would You Like From This Meeting?

About Radish

Company at a GlancePast Over 125 years combined experience in the voice/data space defacto voice/data integration standard in the 1990s Sold previous Radish company (land-line tech) in 1996

Now ChoiceView now redeveloped for 3G+ mobile platforms Won Innovation Showcase award at Enterprise Connect Recognized at CTIA Wireless 2011 for emerging technology

What is ChoiceView?

Enterprise platform that instantly delivers any visual content during a call with a

mobile device user.

ChoiceView Endpoints

ChoiceView App – iOS and Android

Software Developer’s Kit (SDK)ChoiceView Protocol on mobile devices

Live Agent and IVR SoftwareAgent desktop or existing IVR

Widget for Mobile WebsitesChoiceView launch from websitePhone call and text-only modes

IVR withChoiceView

ACD

ChoiceView

CaaS platform

GSM/3G/4G/WiFi

ChoiceView equipped Agents

How it Works

Smart Device Users

ChoiceView equipped PC users

Voice via VOIP or PSTN

Data via Internet

Mission?Mission? Customers? Products? Channels? Sweet spot?Customers? Products? Channels? Sweet spot? Organization? (Who is not here?)Organization? (Who is not here?) Goals that drive you?Goals that drive you? Methods, standards, tools?Methods, standards, tools? Success metrics?Success metrics?

About You

Mobile Market Growth

38% of total US mobile market

56% of new sales in May 2011

Over 60% of conversions

Projected to be over 50% of installed base by Q4 2011

Morgan Stanley study predicts by 2013 more people will use smart mobile devices than PCs for research and acquisitions.

Smartphone Adoption Rates

0

10

20

30

40

50

60

1stQtr

2ndQtr

3rdQtr

4thQtr

AppleAndroidOthers

Mobile Support

What % of your callers are mobile?

How many mobile apps in use?

How do you support them?

Roadmap to serve this market?

Information of Radish Systems (www.RadishSystems.com)

10

Problem/Pain: cumbersome info access

1.6M US field technicians need better info faster 500M new smartphone users need info on mobile devices

Market Need

11

ChoiceView for 3G+

PP

Delivers Real Time Visual Content with Voice/Text to Mobile Devices

Instantaneously, When it’s Needed

•Software-only

•Use existing call center environment

•Patent pending

Market Solution

“ChoiceView delivers efficiencies in the contact center.”Chuck Blumenkamp, with 29 years running Verizon, Contel, & GTE contact centers

Problems We Solve

1. “Our customers complain about our IVR system constantly.”

2. “We need to improve the customer experience, especially with mobile device users.”

3. “We need to improve our first call resolution rate.”4.“We need a better way to explain things to our

customers when they contact us.”5. “We want to reduce our abandonment rate.”

“Wow, now I see what you’re talking about!”

What it Does

Features of ChoiceView

For contact center, mobile website, IVR

Free app or SDK to enable your branded app

Any visual content, instantly while talking

Easy installation and easy to use

Payload information follows call

Save and view later

IVR Killer App

“Please listen carefully as our menu choices have changed.”

Visual IVR Killer App

Current Solution: Lengthy phone trees

ChoiceView Solution: Provides visual menus, visual

response, audio response, Call transfer to live agent with triage

data to personalize the greeting and recognize the reason for the call.

Visual IVR Killer App

Gain:

Happier, loyal customers Better info in less time Eliminates hand written notes Reduced volume of live calls Reduced operating costs

Results in Higher cSat ratings!

Use Case

Benefits /Gain:Payload info reduces triage and repetitionComplex visual information in your customer’s

hand Forms, i.e., electronic signature approvalReduced time for resolution (10-15% min) Increased understanding and retention Improved satisfaction

Transfer to Live Agent from IVR or ACD

Cost Savings/Revenue Gainsin Call Centers

Gain: 10% reduction in call handling time saves organization $2080.00/year in direct personnel expense.

Result: ChoiceView Agent 40 hr seat pays back in 5.5 mos (80 hr seat, payback in 2.2 months)

Gain: Up-sell and cross-selling increases closed sales and revenue/call

Result: ChoiceView Agent seat pays back in under 1 mo.

Results in HIGHER profitsInformation of Radish Systems. All rights reserved. (www.RadishSystems.com) © 2009-2011

M-commerce App

“This checkout process is horrible. I’m out of here.”

Pain: Web shopping abandonment rates range on average between 50-60 percent (Web Analytics)

Shopping cart abandonment results in $4.51 of lost revenue for every $1.00 of revenue made from sales (DoubleClick)

M-Commerce Killer App

Current Solution: Live chat Click to talk (phone call)

ChoiceView Solution: SDK enables your mobile app Call transfer with session information to

live agent (e.g., Lost Sales Saver with m-commerce)

Agent can share visual information with caller rather than speaking it back

o Web pages, drag-and-drop from other applications using predefined scripts/sequences

Target Opportunities

Visual IVR

Customer Support

Account Transfer Information Customer Approvals

Customer Education

Sales

Company Name Instant visual

sharing (common

digital formats)

Visual voice

response (IVR)

Integrated data/voice

session (caller

payload, screen

pop, reconnect)

Login NOT required to

launch session

SDK for mobile apps

Works with existing phone

network

ChoiceView™ Radish Systems

Click to Talk Bold Software ATG

Click to Chat Activa Live ATG

n/a

Remote Control LogMeIn GoToAssist

separate

Remote Meeting ReadyTalk Cisco webex

separate

Co-Browsing LiveLook RightNow

limited separate

Video Telephony (H324)

SpeechStorm Genesys

NO

Email

generic separate

SMS / MMS

generic

Perceived Competition / Potential Partners