‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos

Launch48 | what is?

Get Keep Grow

‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos

Launch48 | Todays session

•Get Keep Grow•AARRR - startup metrics for pirates. •Viral Loops

‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos

Launch48 | Get

•SEO / SEM•PR•Affiliates•Campaigns / contests•Business development / direct sales•Email•Blogs / content•Social networks•Apps / widgets

‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos

Launch48 | Keep

•Email•Notifications•Widgets•Blogs•RSS Feeds•System events / time based features

‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos

‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos

Launch48 | Startup Metrics for Pirates

Acquisition: users come to site from various channels.

Activation: users enjoy their visit and sign up / buy

Retention: users come back

--- Same as Get & Keep

Revenue: Remember?

Referral: Viral loop

‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos

Launch48 | Market research Grow

‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos

Launch48 | Viral loop

Viral loop is a fueling action loop that drives users to create more users.

‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos

Launch48 | The math

•1 person gets 1 new user•2 * 2 = 4•4 & 4 = 16•16 * 16 = 256•256 * 256 = 65,536

‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos

Launch48 | The math 2

Total users = 1,000Total invites sent = 2,000

Invitation rate = 2,000 / 1,000 = 2

Invitee sign ups = 1,200

Acceptance rate = 1,200 / 2,000 = 0.6

Viral coefficent = 2 * 0.6 = 1.2

‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos

Launch48 | Inventives

More people = more storage

Value to user = $10Cost to Dropbox = $2

‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos

Launch48 | Inventives

‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos

Launch48 | Inventives

‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos

Launch48 | Focus

Focus

ActivationRetention

‘Don’t be cocky. Don’t be flashy. There’s always someone better than you.’Tony Hseih. Co-Founder, Zappos

Launch48 | Focus

Watch

Dave Mcclure - Startup Metrics for Pirates

‘If you aren’t getting rejected on a daily basis, your goals aren’t ambitious enough.’Chris Dixon. Co-Founder, Hunch

Launch48 | Questions

Questions?

‘The lean startup method is not about cost, it is about speed.’Eric Ries. Blogger

Launch48 | Group work

How can you make your idea viral?(30 mins)

‘Don’t let people tell you your ideas are stupid - if you’re really passionate about something, find a way to build it.’Dennis Crowley. Co-Founder, Foursquare

Danke.Grazie.Shukran.Merci.Takk.Xie xie.Toda.

Thanks.

@launch48Choose your journey.

Fin | End