Business Communication

Harsha SinvhalProfessor,

Indian Institute of Technology

Roorkee

hsclass.mba@gmail.com

• What do you want to communicate in business ?

• What do you sell ?

• Why should people buy what you sell ?

• Who is MAN ?

• Who is (WO) MAN ?

COMMUNICATIONS

• Exchange of one’s ideas,

feelings etc. clearly to others

Communication Skills

Medium Type

Culture Environment

TimePrevious Knowledge

???

Transmitter Medium Receiver

LISTENING IS COMMUNICATION

Writing9.0%

Reading16.0%

Listening45.0%

Talking30.0%

LEARNING PROCESS

Sight83.0%

Taste & Smell6.0%

Hearing Touch11.0%

Touch25.0%

Smell58.3%Taste

16.7%

LEARNING PROCESS

Types of Communication

• INTRA PERSONAL - with oneself

• INTER PERSONAL

– one to one

– one with many

group or mass

Communications

• Verbal – Spoken or Written

• Non Verbal - Proxemics through Space• Oculesics eye contact• Kinesics body movement• Haptics touch

Q. Why will television never take the place of newspapers?

A. Have you ever tried swatting files with a television !

BIRD IN THE

THE HAND

PARISIN THE

THE SPRING

ONCEIN A

A LIFETIME

Eye contact

• Signals Intimacy

• Reinforces Emotions

• Imparts Feedback

• Indicates Start of Encounter

Eye contact

• Shifting Eyes :

– Dishonesty

– Untrustworthiness

– Lack of Credibility

Communication

• One way AUDIO

• Two way AUDIO

• One way AUDIO Two way VIDEO

• Two way AUDIO & Two way VIDEO

COMMUNICATION

PRINT

- One to One

- One to MANY : Group or Mass

COMMUNICATION

MEDIUM

- Audio; Video; Print; Others

- (Computer, CD, Internet Etc.)

Listing is Communication

• Listening 45% most used-

least taught

• Talking 30%

• Reading 16%

• Writing 9%

Communications:

• You see what you want to see or expect to see

• You hear what you want to hear or expect to hear

• You do what you want to do

Verbal – Spoken or Written

• Non Verbal –

• Proxemics - through Space

• Oculesics - eye contact

• Kinesics - body movement

• Haptics - touch

Communications

NON VERBAL COMMUNICATIONS

BODY LANGUAGE(KINESICS)

Intimate Personal Social Public Zone Zone Zone Zone

15 – 45 cm 46 cm – 1.2 m 1.2 m – 3.6 m Over 3.6 m

6” – 1.5’ 1.5’ – 4’ 4’ – 15’ Over 15’

Paper placed on territorial line

Taking paper into his territory signals non-verbal acceptance

Non-verbal agreement to enter buyer’s territory

The glove

The dead fish

The knuckle grinder

People from a sparsely populated area

Two men from a country town

Taking the control

Giving the control

Shake like a manTwo men from the city greet each other

Let me to completely open with you

Submissive palm position

Dominant palm position

Closed body and closed attitude

Open body and open attitude

The social gaze The business gaze The intimate gaze

Communication SkillsSmile

to

Increase

your

Face

Value

Ws of Effective Communication

• WHY to say

• WHAT to say

• WHOM to say

• WHEN to say

Business Communications

THANK YOU

Harsha SinvhalProfessor,

Indian Institute of Technology

Roorkee

CAN YOU MAKE IT SIMPLE ?

A two homo sapiens research team proceeded

towards the apex of a natural geologic protuberance, the

purpose of their expedition being the procurement of a

sample of fluid hydride of oxygen in a large vessel, the

exact size of which was unspecified. One member of the

ream precipitously descended, sustaining severe damage

to the upper cranial portion of his anatomical structure;

subsequently the second member of the team performed a

self-rotational translation oriented in the same direction

taken by the first team member.

“YOU CAN TAKE A BOY

OUT OF A VILLAGE, BUT YOU CANNOT

TAKE THE VILLAGE OUT

OF HIM”

Can you raed tihs?

 I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg.  The phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it dseno't mtaetr in waht oerdr the ltteres in a wrod are, the olny iproamtnt tihng is taht the frsit and lsat ltteer be in the rghit pclae.  The rset can be a taotl mses and you can sitll raed it whotuit a pboerlm.  Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe.  Azanmig huh?  Yaeh and I awlyas tghuhot slpeling was ipmorantt!

0 integrated

1 total

2 systematized

3 parallel

4 functional

5 responsive

6 optimal

7 synchronized

8 compatible

9 balanced

0 management

1 organizational

2 monitored

3 reciprocal

4 digital

5 logistical

6 transitional

7 incremental

8 third-generation

9 policy

0 options

1 options

2 capability

3 capability

4 programming

5 concept

6 time-phase

7 conception

8 hardware

9 contingency

0 global

1 international

2 regional

3 sub-regional

4 national

5 interdiciplinary

6 intersectoral

7 joint

8 integrated

9 rational

10 comprehensive

11 expanded

12 new

13 functional

14 balanced

15 endogenous

0 management

1 analysis

2 information

3 scientific

4 technology

5 Science & Technology

6 Socio-cultural

7 environment

8 education

9 co-ordination

10 co-operation

11 development

12 promotion

13 strengthening

14 critical

15 holistic

0 systems

1 networks

2 centres

3 options

4 (pilot) Projects

5 programme

6 research

7 capabilities

8 infrastructure

9 strategy

10 policies

11 plan

12 decision making

13 evaluation

14 exchange

15 order/peace right/equality