01 cisco by p schmid

John Smith, VP of Collaboration

Collaboration

© 20011 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2

ONE Aligning Cisco to Architectures

SalesSales

PartnersPartners

CDOCDO

IBSGIBSG

FinanceFinance

HRHR

ServicesServices

CMOCMO

Cisco CapitalCisco Capital

LegalLegal

OperationsOperations


Service ProviderService Provider

EnterpriseEnterprise

CommercialCommercial

Small BusinessSmall Business

ConsumerConsumer

SalesSales

PartnersPartners

CDOCDO

IBSGIBSG

FinanceFinance

HRHR

ServicesServices

CMOCMO

Cisco CapitalCisco Capital

LegalLegal

OperationsOperations

IG NGNIG NGN

ConsumerConsumer

Data CenterData Center

Borderless NetworkBorderless Network

CollaborationCollaboration

Small BusinessSmall Business

Market Segment Architectural Plays Cross-Functional Alignment

ONE Aligning Cisco to Architectures

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4

Photo Goes Here

The Collaboration Market is Moving NowNow

© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5

Photo Goes Here

“All of the books in the world contain no more information

than is broadcast as video in a single large American city in a

single year.”

Carl Sagan


Collaboration MomentumGrowth of the Internet & Video

Source: Cisco VNI, 2008-2013

In 2009 . . .

33%33%Video is aboutVideo is about

of consumer internet traffic of consumer internet traffic


Collaboration Momentum

> 91%> 91%Video is expected to beVideo is expected to be

of consumer internet traffic of consumer internet traffic

In 2013 . . .

Growth of the Internet & Video




400%400%The Internet will beThe Internet will be

larger!larger!

And . . .



User driven IT and Web 2.0User driven IT and Web 2.0

GlobalizationGlobalization


Less travelLess travel

G “Yers”G “Yers”

Green imperativeGreen imperative

Growth of videoGrowth of video

Mobile, dispersed workforce Mobile, dispersed workforceThe Inflection Point for VideoThe Inflection Point for Video

Drivers of Business Video




>50% of ITDMs use video for collaboration &

surveillance

Source: Datamonitor – The Network Pull-Through Impact of Business Video

Usage of Business Video



50% of organizations deploy >1 video app





Collaboration will be the most prolific app in the

future!




Source: Datamonitor – The Network Pull-Through Impact of Business Video - Europe


Top 3 Factors for a Better End-User Video ExperienceTop 3 Factors for a Better End-User Video Experience

QoSQoS

Correct network architectureCorrect network architecture

Greater bandwidthGreater bandwidth33

11

22

Importance of the Network



Wait! . . . There’s moreWait! . . . There’s more

While ~50% of respondents consider more advanced

network capabilities as important . . .

While ~50% of respondents consider more advanced

network capabilities as important . . .






Just 15% of ITDMs have conducted video network

assessments!

Just 15% of ITDMs have conducted video network

assessments!






. . . and only 19% plan to!. . . and only 19% plan to!




The Unified Consumer Device-to-Network Environment


Telephones Set-top Boxes PC & Camcorders Content Mgmt. RemoteDevice Mgmt.

Smart Phones Web Tablets Off-Net Mobility

At home On the move

IP Video

IP Managed Service Gateways

RJ11Ethernet

DLNA, MoCA/HPNA

802.11 WiFi

RTMB HNAP

Distributed Media IntelligenceDistributed Media IntelligenceDistributed Media IntelligenceUnleash new experiences at-home, on-the-go via Cisco IP Video ArchitectureDistributed Media IntelligenceThe Unified Consumer Device-to-Network Environment


Denise ColeyDirector, GSDBD

GSDBD Organizational Chart

GSDBD Cross Functional Partners

Emily Martinez-SteinBusiness Dev PM

Madison Gunter, IIIBusiness Dev Mgr

Rik NelsonBusiness Ops Mgr

Nancy-Jo NunezStrategic Ops Mgr

Garth ScullyRM Sales Canada—Fed Govt

Ken CarterAM SalesQWEST

Chris MarinFed Channel Ops

Heather WarrenFed Channels Ops

Teresa LopezSMB Commercial Sales

Nikki WalkerDirector I&DUK


Collaboration Buyers’ PrioritiesV

alu

e

Innovation

1 Reduce Costs

2 Increase Productivity

3 Transform the Business


1 Reduce Costs

Collaboration Buyers’ Priorities

Source: Salire TCO Engagements Database; VTG CBT Analysis

OPEX Cost Savings

25%Long Distance

30%Connectivity

42%Audio Conferencing

52%Maintenance

60%Changes

Savings range from 25% - 60%




Source: Salire TCO Engagements Database; VTG CBT Analysis

ROI

Nu

mb

er

of

em

plo

yee

s(x

1,0

00

)

1-5

10-25

> 25

5-10

<1

111%

157%

129%

113%

61%

ROI increases from >50% - >150%




The benefits are transformational

Increased Sales

Acceleration

Problem Solving

Seamless Info’

IT Savings

$95,600

$39,200

$13,700

$4,200

$3,300

Annual Financial Benefits($/user/yr)

Source: Unicomm Consulting, Voice Con 2008



1 Reduce Costs



Val

ue

Innovation


US & Collaboration Accelerates Sales

3

Act

2

Listen

1

Route

Sales and order fulfillment is a three-step process



1

Route

2

Listen

3

Act

First, the request is routed to a phoneCisco’s unified application environment with single-number reach routes calls to desk and/or mobile phones.



1

Route

2

Listen

3

Act

Next, the salesperson listens to the dealEven text is converted into speech.



1

Route

2

Listen

3

Act

Finally, the approver takes actionThe phone’s numbers are used to approve, deny, defer, append a voice message, or speak to a previous approver.



3

Act

2

Listen

1

Route

The value to the business is:• Faster recognition of revenue• Increased productivity ($30M in sales, $15M in partner revenue), and • A better customer experience


Vision

TelePresenceNext Generation Video Management


TMSDevice

Management

• Monitor• Update firmware• Manage assets

TMSDevice MGMT

NetworkManagement Medianet Immersive

Help Desk User PortalsReporting


Network Management

• Trace issues• Proactive & reactive • Predictive networks


Help Desk User PortalsTMSDevice MGMT Reporting


Reporting• Usage• Productivity• Green (eco’ friendly)

NetworkManagement Reporting Medianet Immersive

Help Desk User PortalsTMSDevice MGMT


Medianet• CAC-BW, user, schedule • Discovery• Media solutions




Immersive Help Desk

• Real-time meetings• Executive help desk• Managed service




User Portals• User controls• Change management• Meeting calendar

TMSDevice MGMT


Help Desk User PortalsReporting


User PortalsTMSDevice MGMT

NetworkManagement Reporting Medianet Immersive

Help Desk

TelePresenceNext Generation Video Management

IT Help Desk Administrator User


Technology

01 cisco by p schmid