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CONFIDENTIAL © 2011 Better Place

March 2011

Vision to reality

Knowledge Management at Better Place Ariel Tikotsky| Global KM Manager | Nov 2011

What are we going to cover today?

• Better Place in a nutshell (5 minutes)

• KM at Better Place (15 minutes)

• The challenge

• Guiding principles

• Examples of knowledge services

CONFIDENTIAL © 2011 Better Place 2

Who are we?

3

The electric car network

that makes driving more

affordable, convenient and

sustainable through a

revolutionary switchable

battery model



How does it work for the

driver?

Buy an electric car

(battery not included)

Get a Better Place

membership: access to

charging, batteries, switch, a

driver support system, and

24x7 assistance

Membership benefits

charge spots


Personal, unlimited-use

charge spots installed for

members

Use of home charge spots do

not affect household utility bill

Unlimited access to charge

spots installed in public

Standards-compliant

Networked and intelligent

User-friendly design CONFIDENTIAL © 2011 Better Place 5

Unlimited access to batteries

(no fee per switch)

•

Switch takes less time than

filling up a tank with petrol

•

Instant range extension for

long-distance trips

•

Optimal thermal management

to prolong battery life

Membership benefits

batteries &

battery switch


Energy management

(accessible via in-car unit,

web, mobile)

Intelligent, always-online

navigation & route planning

State-of-the-art multimedia

display

Membership benefits

driver support

system



Wake up to a fully-charged battery

Drive to work, school, shopping, etc.

Return home, plug in

Set out on long-distance trip

Navigate to battery switch station(s)

Achieve instant-range extension

If there’s ever an unexpected event

that requires outside help, Customer

Care is available 24x7 to help

What is the day-to-day

experience of the driver?

Typical day

Exceptional day

Unexpected event


Better Place buys

batteries

electricity

Better Place builds

infrastructure (charge spots, battery

switch stations, Operations Center)

Better Place sells

fixed-price multi-year membership

packages based on km driven

How does Better Place work?

9


Delivers more miles per unit of energy

relative to petrol engines, thanks to

the higher efficiency of electric motors

Moves pollution out of cities thanks to

the zero tailpipe emissions

Solves intermittency problem of

renewables by providing distributed

energy storage

Allows more renewable energy to

come online

How does it work for the

environment?

petrol engine (30% efficient)

Electric motor (90% efficient)




• The challenge




KM at Better Place – The Challenge

Support with knowledge services the operation, collaboration and

co-innovation of

• A start-up that aims to create a new global market - eMobility

• A highly heterogeneous*, geographically dispersed, rapidly

growing workforce

• Very wide range of activities


* From a 19 year old Stanford whiz-kid to a 50+ year old retired Israeli Maj. General

Better Place’s Knowledge Management - Organizing Guidelines

• Knowledge (and KM) are key enablers (rather an end by itself)

• Implications: KM should be lean and mean, always aligned and prioritized

with business processes and peoples’ need

• Knowledge is people (and people-tasks) centric.

• Implications: design systems and processes that are liked by people (rather

than trying to educate/force users)

• Enterprise 2.0 as key component

• Knowledge Embedding is the preferred metaphor, and should be

used as much as possible





• The challenge




Knowledge in one-click by means of Babylon

• We use Babylon extensively to provide one click retrieval of

enterprise data

• Address book

• Expert finder

• Best practices

• Terminology

• CRM (Salesforce, later amdocs) data

• Bug tracking

• And more….


Knowledge Place

• Knowledge Place is the KM service that services Customer

Care, Sales and many others with gold standard knowledge

essential for their work

• It’s embedded into the CRM



Yammer – Our Social Network

• Yammer is the world leader enterprise social network provider

• In Better Place, started (~2.5 years ago) as a grassroots micro-blogging

platform (a-la Twitter). Turned into social network

•Benefits

• Quick updates (executive communication, flat organization) and knowledge/insight sharing

• Questions

• Bonding

Yammer – Our Social Network

• Partially embedded into the portal

• Runs on most cell phones (Blackberry, android, iPhone, iPad,

more…)


Questions?


Thanks for listening! [email protected]

ariel.tikotsky

mailto:[email protected]

Backup


21

Automakers

Utilities

Standards

Maintenance

Leasing Infrastructure

deployment

Network

operations

Battery

management

Customer

care

Driver


The electric car network

Better Place

Electric car

infrastructure

Better Place today

Operating companies in Israel,

Denmark, Australia

Offices in Japan, U.S., Canada,

China and Europe

As of Nov 2011:

Raised ~$900M ($750M at parent

company, €103M in Denmark,

AUS$25M in Australia)

Approximately 600 employees and

600 contractors globally



Technology

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