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The top documents tagged [types of reference groups]
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Chapter 11
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BB Chapter Fourteen : Group Influence And Communication
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Unit-9 Reference Group Influence and Group Dynamics
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Group Influences. 1996 What is a Reference Group? an individual or group who serve as points of comparison or reference and have a significant relevance
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Copyright © 2006 Pearson Education Canada Inc. Chapter 12 Reference Groups and Family Consumer Behaviour Canadian Edition Schiffman/Kanuk/Das
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Chapter 11 Groups and Social Media. 11-2 Reference Groups Reference group: an actual or imaginary individual/group that influences an individual’s evaluations,
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