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The top documents tagged [special case of cobranding]
Documents
Leveraging Secondary brand
117 views
Documents
branding leveraging
13.977 views
Business
Strategic Brand Management: Building, Measuring, and Managing Brand Equity (3rd ed.) Chapter 7 (Leveraging Secondary Brand Associations to Build Brand Equity)
24.004 views
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Manajemen Pemasaran_Chapter 12.ppt
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Marketing
How can companies combine products to create co brands or ingredients brands?
174 views