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The top documents tagged [service excellence services]
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Managerial Service Research Managerial Foundations and Research Topics –Mary Jo Bitner, ASU Crafting and Executing Successful Research Partnerships –Stephen
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introduction to service marketing 1.pptx
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Marketing Services
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1-2 A Note on the PowerPoint Slides... These PowerPoint slides contain selected exhibits, figures, and tables from the chapters as well as objectives
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1-2 Introduction to Services What are services? Why services marketing? Service and Technology Characteristics of Services Compared to Goods
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