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The top documents tagged [sd logic slide]
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S-D Logic Overview of the Service-Dominant Logic of Marketing Academic Presentation for the Otago Forum on Service-Dominant Logic November 21, 2005 Stephen
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S-D Logic The Service Ecosystem Reflections upon Systems Theories and Service Research Robert F. Lusch Muzzy Chair in Entrepreneurship & Innovation University
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S-D Logic The Service Ecosystem 19 th Annual Frontiers in Service Conference Karlstad, Sweden June 11-13, 2010 Robert F. Lusch Muzzy Chair in Entrepreneurship
215 views
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1 Customers as resource integrators: styles of customer co- creation Janet McColl-Kennedy Steve Vargo Tracey Dagger Jillian Sweeney Janet McColl-Kennedy
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