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The top documents tagged [screening new products]
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Chapter 10 Web
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Www.mhhe.com/fourps Product Management and New-Product Development For use only with Perreault/Cannon/McCarthy or Perreault/McCarthy texts. © 2008 McGraw-Hill
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Www.mhhe.com/fourps For use only with Perreault and McCarthy texts. © 2006 McGraw-Hill Companies, Inc. McGraw-Hill/Irwin CHAPTER NINE Product Management
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Essentials of Marketing Chapter 9 Product Management and New–Product Development McGraw-Hill/Irwin Copyright © 2012 by The McGraw-Hill Companies, Inc
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