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The top documents tagged [retailing mixstep]
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Strategy is a plan, a “how,” a means of getting from here to there. Strategy is perspective, that is, vision and direction. What is a Strategy
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1Chapter 11 Essentials of Marketing 4e Lamb Hair McDaniel ©2005 South-Western College Publishing Retailing Prepared by Deborah Baker Texas Christian University
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1Chap. 13 Marketing 7e Lamb Hair McDaniel ©2004 South-Western College Publishing Retailing Prepared by Deborah Baker Texas Christian University Chapter
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