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Education
Schiff cb ce_06
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Learning and Memory. The Importance of Consumer Learning to New Product Success Why did these products fail? –Ben-Gay Aspirin –Frito-Lay Lemonade Why
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Learning. Not learning intellectually but learning behaviors –Remember psychology: study of behavior and mental processes 3 Ways we acquire behavior –Classical
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Chapter 6 Consumer Learning Consumer Behaviour Canadian Edition Schiffman/Kanuk/Das Copyright © 2006 Pearson Education Canada Inc
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