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The top documents tagged [product levels copyright]
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Kotler mm 14e_12_ippt
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12 Setting Product Strategy 1. Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall 12-2 What is a Product? A product is anything that
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12 Setting Product Strategy 1. Chapter Questions What are the characteristics of products and how do marketers classify products? How can companies
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