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Ma ch 01 the art and science of economic analysis
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PowerPoint Slides prepared by: Andreea CHIRITESCU Eastern Illinois University 1 © 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned,
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Foundations of Modern Trade Theory: Comparative Advantage © 2011 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole
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1.Describe the communication model and the factors determining a promotional mix. 2.Explain methods of determining the appropriate level of promotional
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© 2012 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license
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1.Discuss the role of cost and demand factors in setting a price. 2.Apply break-even analysis and markup pricing. 3.Identify specific pricing strategies
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© 2011 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use as permitted in a license
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Chapter 1: Legal Ethics 1. © 2013 Cengage Learning. All Rights Reserved. May not be copied, scanned, or duplicated, in whole or in part, except for use
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Authored by: Marta Szabo White. PhD. Georgia State University PART 1: STRATEGIC MANAGEMENT INPUTS CHAPTER 3 THE INTERNAL ENVIRONMENT: RESOURCES, CAPABILITIES,
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