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The top documents tagged [osborn professor of]
Business
Intoduction To Brand Equity | Holistic Brand Strategy 2008
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Customer Based Brand Equity Model
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1252055.pdf
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Wansink, B., & Deshpande, R. (1994). “Out of sight, out of mind”- Pantry stockpiling and brand-usage frequency. Marketing Letters, 5(1), 91-100..pdf
36 views