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The top documents tagged [organisational buying]
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1 Lecture Three: Outline n Organisational Buying n Organisational Buying Situations n Business Market Customers n Classifying Goods for the Business Market
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Business
Professional Selling: Overview
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BUYING BEHAVIOR CONSUMER vs ORGANIZATION. Organisational / Corporation Consumer / Retail FewerMuch more Close, Long-term relationshipFar, Short-term relationship
217 views