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The top documents tagged [opinion recipients]
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Diffusion of Innovations
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Opinion Leaders
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Effect on word of mouth and e word of mouth on cb
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Word of Mouth Communication and Opinion Leadership Buzz Marketing Cool Hunting
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Buyer Behavior Diffusion of Innovation. Definition of Opinion Leadership The process by which one person, the opinion leader, informally influences the
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15-1 Chapter 15 Consumer Behavior, Eighth Edition Consumer Behavior, Eighth Edition SCHIFFMAN & KANUK The Consumer’s Decision- Making Process
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