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Slide ©2004 by Christopher Lovelock and Jochen Wirtz Services Marketing 5/E 6 - 1 Chapter 6 Pricing and Revenue Management
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……... An Economic Valuation Approach for (Privacy Enhancing) Identity Management Services Session: The economics of privacy FIA - Future Internet Assembly
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Pricing and Revenue Management. What Makes Service Pricing Strategy Different (and Difficult)? No ownership of services--hard for firms to calculate
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