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The top documents tagged [new needswants]
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New+product+development+ch+1 11
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Marketing the New. Marketing vs. Entrepreneurial Marketing Marketing creates awareness and the opportunity for a sale. Entrepreneurial Marketing involves
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1 2-1 McGraw-Hill/Irwin Copyright © 2003 by The McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin © 2003 The McGraw-Hill Companies, Inc.,
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New Product Management PGDBM/IT/HR/IB Rajat Gera
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Perspectives on Consumer Behavior 4 McGraw-Hill/Irwin Copyright © 2009 by The McGraw-Hill Companies, Inc. All rights reserved
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