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The top documents tagged [media mix slide]
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1 MEDIA GUIDELINES 9 November, 2013. 2 Preferred media (in rank order) –Magazines Targeted Efficient (CPM) Premium Sensory environment (e.g. food) Full
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Broccoli A Case for Television Advertising. The Broccoli Campaign In an environment of: media hyper-fragmentation, rapidly advancing technology, advertiser
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From: . Web 2.0 : Driver for the Internet 20 Months taken to achieve 20 Million UVs 25 36 60
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RADIO IN 2013 How Radio Advertising Fits in the Media Mix
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