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The top documents tagged [massmarketing approaches]
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Direct Marketing
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6-1. 6-2 Chapter 6 Market Communications and Branding McGraw-Hill/Irwin Copyright © 2004 by The McGraw-Hill Companies, Inc. All rights reserved
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September 2001 Chapter 7: Market Communications and Branding1 Questions answered in this chapter: What are the four categories of market communications?
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