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The top documents tagged [marketing mix variable]
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Sarah kayyem promotion chapter presentation_ mcm 354
550 views
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Pricing: Understanding and Capturing Customer Value
31 views
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BUAD 307 PRICING Lars Perner, Instructor 1 PRICING Often the only marketing mix variable allowing for immediate competitive response Important part of
214 views
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BUAD 307 PRICING Lars Perner, Instructor 1 PRICING Often the only marketing mix variable allowing for immediate competitive response Important part of
213 views
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Marketing Mix Startegy
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Service Development and Design “Ultimately, only one thing really matters in service encounters-the customers perception of what occurred” “Ultimately,
214 views