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The top documents tagged [marketing issuescurrent]
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Implementing Strategies “ There is no “perfect” strategic decision. One always has to pay a price. One always has to balance conflicting objectives, conflicting
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© 2001 Prentice Hall Ch. 8-1 Strategic Management Concepts & Cases 8 th edition Fred R. David Chapter 8: Implementing Strategies: Marketing, Finance/Accounting,
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