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The top documents tagged [makers of media messages]
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THE DIRECT EFFECTS PARADIGM 1. Hypodermic needle: overview Sometimes also referred to, after Schramm, as the Silver Bullet Model (1982), this is the
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The direct effects paradigm. Hypodermic needle: overview Sometimes also referred to, after Schramm, as the Silver Bullet Model (1982), this is the idea
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