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CRM Marketing
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Applications of Databases Marketing in B2C and B2B Scenarios Paul J.C. Chang | Eneida Lau | Ximena Salazar | Lester Arellano | José-Pablo González |Edith
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Www.drvkumar.com Copyright Dr. V. Kumar, 2005 Customer Relationship Management A Databased Approach V. Kumar Werner J. Reinartz Instructor’s Presentation
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András BauerMarketing Management1 Customer Relationship Management Basic Assumptions for this paradigm: 1. There is a lifetime-profitability correlation
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