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The top documents tagged [imc programs]
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15 Chapter Fifteen Evaluating an Integrated Marketing Program Copyright ©2014 by Pearson Education, Inc. All rights reserved. 15-1
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Copyright © 2002 by The McGraw-Hill Companies, Inc. All rights reserved. 15 Public Relations: The Credibility Builder Key Points: What is public relations,
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Promotions Opportunity Analysis Chapter 4 Copyright © 2010 Pearson Education, Inc. publishing as Prentice Hall 4-1
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Public Relations LECTURE-23. Public Relations What is public relations The Role and Impact of Public Relations Major Public Relations Tools
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Prentice Hall, © 200919-1 Evaluation of Effectiveness Part 5: Principles: How to Win the Battle of the Buzz Chapter 19
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