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The top documents tagged [foreign consumer markets]
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Cross Cultural
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The Concept of Culture Think of 10 ways in which we use the word culture or cultural. Eg. Culture shock, Canadian culture, multicultural
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Forman 2002 PrcgStrat IndustProd Intl
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Cultural Influences on Consumer Behaviour. Cross-Cultural Marketing gaffs Chevrolet Nova didn't do well in Spanish speaking countries...Nova means
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